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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

9 days ago39:50

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

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Unlocking Brand: Building a brand fit for the future

3 years ago 57:45

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Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting impact.

… continue reading

55 episodes

#Business #Marketing #Siegel+Gale #Brand #Design #Brand Experience #Communication #Agency #Brand Identities #Leadership

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Unlocking Brand: Building a brand fit for the future

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published 3 years ago

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Content provided by Siegel+Gale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siegel+Gale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting impact.

… continue reading

55 episodes

#Business #Marketing #Siegel+Gale #Brand #Design #Brand Experience #Communication #Agency #Brand Identities #Leadership

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Unlocking Brand: Naming in Technology in 2024 54:52

1 year ago54:52

54:52

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.…

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Unlocking Brand: Exelon 38:43

1 year ago38:43

38:43

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split.…

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Rishi Dhir: How CMOs can simplify their brand's experience 11:12

1 year ago11:12

11:12

In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience." Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity.…

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Jared Taylor: 5 ways to simplify your employee experience 8:50

1 year ago8:50

8:50

In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience." Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.…

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Unlocking Brand: World's Simplest Brands Tenth Edition 55:42

1 year ago55:42

55:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying.…

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Unlocking Brand: SADA 54:51

1 year ago54:51

54:51

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.…

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Unlocking Brand: AerCap 51:56

1 year ago51:56

51:56

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition.…

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Unlocking Brand: Simplicity at work 54:59

2 years ago54:59

54:59

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand.…

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Clinton Clarke: Bring the bold, banish the bland  6:11

2 years ago6:11

6:11

In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland." Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.…

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Unlocking Brand: QuidelOrtho 55:35

2 years ago55:35

55:35

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger.…

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Unlocking Brand: Omnicom Health Group 59:42

2 years ago59:42

59:42

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition.…

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Unlocking Brand: BorgWarner 57:23

2 years ago57:23

57:23

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.…

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Unlocking Brand: Tirlán 54:33

2 years ago54:33

54:33

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.…

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Unlocking Brand: Glanbia 50:19

2 years ago50:19

50:19

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition , SlimFast and think!® Protein Bars , joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.…

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Unlocking Brand: Nielsen 59:29

2 years ago59:29

59:29

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.…

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Gretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never Should 8:36

2 years ago8:36

8:36

In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.…

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Scott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai 7:30

2 years ago7:30

7:30

In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.…

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Unlocking Brand: HPE 59:14

2 years ago59:14

59:14

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.…

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Unlocking Brand: The intersection of ESG and brand building 58:49

2 years ago58:49

58:49

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building.…

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Unlocking Brand: Surescripts 56:33

3 years ago56:33

56:33

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.…

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Unlocking Brand: KPMG 56:15

3 years ago56:15

56:15

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth.…

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Unlocking Brand: Building a brand fit for the future 57:45

3 years ago57:45

57:45

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting impact.…

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Patrick Kampff: What makes for strong brands during times of crisis? 7:07

3 years ago7:07

7:07

In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahead as inflation continues to rise worldwide.

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Unlocking Brand: GlobalFoundries 55:59

3 years ago55:59

55:59

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to explore the lessons learned and the results experienced from rolling out the new GlobalFoundries brand one year ago.…

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Wendy Gerber: Driving sustainable business growth for brands 10:29

3 years ago10:29

10:29

In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’s DNA and how it can lead to growth, innovation and create a positive impact.…

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Margaret Molloy: Why B2B branding is more important than ever 11:38

3 years ago11:38

11:38

In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why a strong brand is vital for success in B2B.

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Unlocking Brand: Measurement over Management 48:36

3 years ago48:36

48:36

Welcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.…

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Aaron Hall: By playing a long game, the Commanders scored big with their rebrand 5:56

3 years ago5:56

5:56

In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding decision.…

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Emma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industry 7:33

3 years ago7:33

7:33

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to drive authenticity.…

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Liz Olsen: Are you ready for Generation Z? 7:15

3 years ago7:15

7:15

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands. From sustainability to DEIB to brand purpose, Liz shares ways to lay the groundwork for a future where these young consumers can become a brand’s next generation of powerful advocates.…

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