The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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#189 How Generative AI is Changing Multilingual SEO with Pablo Navascués
Manage episode 381914703 series 2975363
Content provided by Slator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pablo Navascués, Managing Director of global content and SEO agency Key Content, joins SlatorPod to discuss the impact of generative AI on content creation and SEO.
Pablo explains how content strategy and SEO strategy have become more interconnected, emphasizing the need for high-quality, user-oriented content. He acknowledges that AI can be valuable for scaling content production. However, he highlights the need for human expertise in certain cases, as AI-generated content may not always meet quality and accuracy standards.
When it comes to Google's approach to ranking AI-generated content, Pablo suggests that Google values content based on how helpful it is to users rather than focusing on whether it is created by humans or AI.
Pablo talks about the challenges of prompt engineering in working with large language models and how it can be utilized for A/B testing and data analysis.
He shares insights from their research on AI content tools, which revealed that there is no one-size-fits-all solution, and different tools perform better depending on the type of content, audience, and language.
Pablo predicts that content workflows will become more sophisticated and personalized, and the role of content strategists within organizations will become more critical.
Chapters
1. Intro (00:00:00)
2. Professional Background (00:01:17)
3. Introduction to Key Content (00:04:40)
4. What is SEO? (00:06:37)
5. Why Invest in Premium Editorial Content? (00:08:53)
6. How Google Ranks AI-Generated Content (00:11:53)
7. The Role of Multilingual Content Generation (00:13:42)
8. Content Creation Team (00:18:26)
9. Thoughts on New Technologies (00:21:01)
10. How Do You Build a Service Around AI-Generated Content? (00:23:19)
11. Using LLMs as a Search Engine (00:25:30)
12. Boosting SEO with Podcasts (00:28:54)
13. Best AI Content Tools (00:29:56)
14. Prompt Engineering (00:34:47)
15. Writing Google Ads (00:36:53)
16. Future Opportunities and Risks (00:39:01)
231 episodes
Share
Manage episode 381914703 series 2975363
Content provided by Slator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pablo Navascués, Managing Director of global content and SEO agency Key Content, joins SlatorPod to discuss the impact of generative AI on content creation and SEO.
Pablo explains how content strategy and SEO strategy have become more interconnected, emphasizing the need for high-quality, user-oriented content. He acknowledges that AI can be valuable for scaling content production. However, he highlights the need for human expertise in certain cases, as AI-generated content may not always meet quality and accuracy standards.
When it comes to Google's approach to ranking AI-generated content, Pablo suggests that Google values content based on how helpful it is to users rather than focusing on whether it is created by humans or AI.
Pablo talks about the challenges of prompt engineering in working with large language models and how it can be utilized for A/B testing and data analysis.
He shares insights from their research on AI content tools, which revealed that there is no one-size-fits-all solution, and different tools perform better depending on the type of content, audience, and language.
Pablo predicts that content workflows will become more sophisticated and personalized, and the role of content strategists within organizations will become more critical.
Chapters
1. Intro (00:00:00)
2. Professional Background (00:01:17)
3. Introduction to Key Content (00:04:40)
4. What is SEO? (00:06:37)
5. Why Invest in Premium Editorial Content? (00:08:53)
6. How Google Ranks AI-Generated Content (00:11:53)
7. The Role of Multilingual Content Generation (00:13:42)
8. Content Creation Team (00:18:26)
9. Thoughts on New Technologies (00:21:01)
10. How Do You Build a Service Around AI-Generated Content? (00:23:19)
11. Using LLMs as a Search Engine (00:25:30)
12. Boosting SEO with Podcasts (00:28:54)
13. Best AI Content Tools (00:29:56)
14. Prompt Engineering (00:34:47)
15. Writing Google Ads (00:36:53)
16. Future Opportunities and Risks (00:39:01)
231 episodes
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Similar to SlatorPod
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
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