#210 The Future of Language Jobs with tbo.'s Charles Campbell

SlatorPod

Charles Campbell joins SlatorPod to talk about the evolution of tbo. from a translation company to a diversified business, exploring challenges, strategies, and the impact of industry changes.
The President and Founder discusses the talent landscape, mentioning challenges such as layoffs, hiring fluctuations, and the impact of political changes in Argentina. He shares insights on the local economy, the government's actions, and the business outlook amidst these changes.
Charles emphasizes the importance of adaptability and flexibility in today's job market, particularly as AI integration reshapes traditional roles. He mentions the need for workers to be open to evolving job descriptions and not overly resistant to incorporating AI into their roles.
In discussing the changing role of project managers, Charles highlights the shift towards automation and the need for language service providers to embrace technology while maintaining a human touch.
While tbo. embraces technological advancements, Charles acknowledges he passed on opportunities such as data annotation, highlighting the challenges of aligning business strategies with emerging trends.
The podcast touches on the rebranding process undertaken by tbo. and establishing business units like tbotalent, tbodev, and tbolab. Charles highlights the importance of a meaningful, simplified brand name that aligns with the company's diverse service offerings.

Chapters

1. Intro (00:00:00)

2. Business Environment in Argentina (00:01:40)

3. Personal Background and Language Industry Involvement (00:05:18)

4. Global Expansion Strategy (00:08:14)

5. Travel Plans and Business Operations (00:09:50)

6. Talent Landscape and Industry Insights (00:11:23)

7. Hiring Global Talent (00:13:22)

8. Job Market Trends (00:14:39)

9. New Business Unit: tbotalent (00:17:03)

10. Emerging Global Markets (00:19:40)

11. Changes in Job Roles Due to AI (00:23:51)

12. Balancing Automation and Human Touch (00:27:00)

13. Data Annotation Services (00:31:08)

14. Rebranding Process and Challenges (00:32:19)

15. Importance of Naming and Rebranding (00:37:51)

16. Future Plans (00:41:32)