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Mastering PR Campaigns for Business Success │ Ep: 295 Mickie Kennedy
Manage episode 376634546 series 2082408
Content provided by Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.
What problem do you solve?How to build a strategic PR campaign using press releases and building one that’s effective and will succeed.
Show Notes:- Mickie started with PR releases in the telecommunications world and slowly built his database.
- A press release is written in third person. It is great to include a company quote. You provide data and facts and then the hook of what you are offering. You hope that it turns into original content.
- When a journalist covers your company in an article, it makes you an expert in that field.
- Press releases can distinguish your company in the marketplace.
- When putting a press release together, make sure to include all the elements of a good story.
- Being authentic can be helpful.
- Including surveys or studies can be useful.
- You need to know how you are different that others in your industry.
- Go to ereleases.com/plan for Mickie’s podcast gift.
Don’t waste your money. Measure everything. Split test everything – advertising to onboarding – to determine if there are better ways to do things.
Connect with Mickie Kennedy:Website: ereleases.com
Podcast gift: 8 Steps to Getting Media Coverage
Clarity Navigator Discovery Session – Sign Up HERE
Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution
358 episodes
Share
Manage episode 376634546 series 2082408
Content provided by Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Wilbers, Gary Wilbers: Certified Coach, Keynote Speaker, and Leadership Trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.
What problem do you solve?How to build a strategic PR campaign using press releases and building one that’s effective and will succeed.
Show Notes:- Mickie started with PR releases in the telecommunications world and slowly built his database.
- A press release is written in third person. It is great to include a company quote. You provide data and facts and then the hook of what you are offering. You hope that it turns into original content.
- When a journalist covers your company in an article, it makes you an expert in that field.
- Press releases can distinguish your company in the marketplace.
- When putting a press release together, make sure to include all the elements of a good story.
- Being authentic can be helpful.
- Including surveys or studies can be useful.
- You need to know how you are different that others in your industry.
- Go to ereleases.com/plan for Mickie’s podcast gift.
Don’t waste your money. Measure everything. Split test everything – advertising to onboarding – to determine if there are better ways to do things.
Connect with Mickie Kennedy:Website: ereleases.com
Podcast gift: 8 Steps to Getting Media Coverage
Clarity Navigator Discovery Session – Sign Up HERE
Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution
358 episodes
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Similar to Small Business Answer Man
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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…
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
1
Life By Design Podcast
Dr. Jamie Richards and Dr. Kresimir Jug discuss health, performance, paleo, crossfit, training, boosting your energy, fat loss, diet, exercise and positive thinking.
We believe that every human being is designed to be extraordinary. That means you reading this right now… yes you! Have you ever been scared about the health of a loved one, or about the health of your children? Have you ever felt hopeless about your health and wondered… “I’ve been doing everything they have told me to do… why am I not healthier”? If you are at all interested in health, life, success, and happiness, this podcast is for you. Dr. Jamie Richards and Dr. Kresimir Jug never shy a ...
…
continue reading
Get in-depth motivation, personal growth advice, and powerful life coaching from Brendon Burchard, the world's #1 high-performance coach. Brendon is the founder of GrowthDay and one of the most watched, followed, and quoted personal development trainers in history. A #1 New York Times bestselling author, his books include The Motivation Manifesto, High Performance Habits, The Charge, The Millionaire Messenger, and Life's Golden Ticket. Famed for his in-depth research and innovative curriculu ...
…
continue reading
The STRONG Life Podcast with Zach Even - Esh gives you the tools, motivation & power to DOMINATE in the Gym AND in Life. In layman's terms, this show is a How to Kick A** and Take Names podcast in ALL areas of LIFE. Each episode covers topics such as strength & conditioning, building muscle, overcoming obstacles in life, success as an entrepreneur, success in your career and conquering ALL obstacles in life that dare to stand in your way. If you want to live life on YOUR terms while crushing ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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Go offline with the Player FM app!
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