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Content Marketing for Your Small Business
Manage episode 424218007 series 3553496
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Unlock the secrets to content marketing with insights from our marketing director, Jon Portanova. Discover how adopting the "They Ask, You Answer" philosophy has transformed Paper Trails' approach to addressing customer queries upfront.
We dive deeper into the strategic value of high-quality content creation. We'll guide you through our journey of producing varied content, such as blogs, videos, and webinars, that has set us apart from other competitors. By openly discussing pricing and competitor comparisons, we build trust and credibility. Hear how one well-crafted article led to significant recurring revenue by addressing potential clients' needs and questions upfront, proving the long-term benefits of comprehensive content.
Small Business Big World was recently ranked #48 on FeedSpot's list of the Top 100 Small Business Podcasts!
Chapters
1. Content Marketing for Small Businesses (00:00:00)
2. Building Trust Through Transparent Pricing (00:08:08)
3. Generating Ideas for Content Creation (00:14:01)
4. Navigating Software Outages and Content Marketing (00:22:59)
5. Paper Trails Podcast Introduction (00:31:15)
20 episodes
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