SBE025 - Doberman Dan - Fables of a Direct Response Protégé
Manage episode 151509880 series 1029771
Doberman Dan is a 20-year serial entrepreneur and direct response copywriter. He has worked in a variety of niches but his specialty has been the health, fitness and bodybuilding markets.Dan has started and built 3 of his own supplement businesses and sold two of them, enjoying two different bouts of mini-retirement.
He has recently been hired by a $600 million/year company to help them start a brand new supplement division. He has been publishing The Doberman Dan Letter since 2011 and has many of the most successful direct marketers in the world as subscribers.
Dan has written hundreds of successful ads, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
Also in the show
His ads and articles have appeared in…
- Entrepreneur
- Investors Business Daily
- Penthouse
- MuscleMag International
- Flex
- Muscle & Fitness
- IronMan
- Muscular Development
- The National Enquirer
- Weekly World News and many others
You will hear some mind boggling anecdotes of his 2 years working alongside one of the greatest direct response copywriters who made Billions of dollars over his life time career, Gary C Halbert AKA The prince of print (This guy’s exploits were made for a Hollywood blockbuster).
Listen-in intently to the show and hear how Dan uses open loop dialogues to create cliff hanger experiences, so you want to know what happens next …this is exactly what top screen writers use in popular soap operas to keep you glued to Your TV.
Hear how Doberman Dan’s persistence lead him to sell every earthly possession he owned to move to Costa Rica so he could observe his mentor and become a world class copywriter mail order specialist in the fitness and body building niche.
Dan explains how hitting rock bottom and becoming homeless after making millions was a blessing in disguise as within four month Dan hit his biggest home run to date, which meant he was earning the equivalent of four years of his police salary every single month in 2004.
Success Quote- Motion beats meditation
- I’ve seen a lot of success and I’ve seen millions made from wrong decision but I’ve seen nothing good come out of indecision
- http://www.thegaryhalbertletter.com
- Breakthrough Advertising by Eugene M. Schwartz
- Web – www.dobermandan.com
- www.dobermandanletter.com
- Podcast – Off the Chain with Doberman Dan
- Twitter – @dobermandan
67 episodes