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Keep Marketing Even if You Are Not Getting Any Traction
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Some people were taught to sell using a feast and famine approach. This means they may get many leads and clients but lose them soon enough because they suck at retention. Or maybe because they were trying to sell to everyone.
Keeping good clients for a long time is a way better strategy. It may cost more money upfront, but it will make your business most sustainable and profitable in the long run.
And how do you get good, loyal clients? By creating copywriting that attracts them. By showing them, thanks to your ads, why you are the right fit who would solve their problems.
We both have achieved enormous success by writing compelling ads. And today, we discuss what works, what doesn't, and what the big dogs are doing to sell more.
In this episode, we share our thoughts on marketing the right way, the most critical elements of an ad, and why you need to always be testing and tweaking your ads to reach the right audience.
"With the offers that are getting more and more outlandish, how does somebody stand out? By going in the opposite direction." - Bob Thompson
In this episode:
- Working in solitude vs. being surrounded by people
- Intangible asset that makes you a good seller
- Don’t set false expectations when connecting with clients
- Why the “feast and famine” approach to sales doesn’t work
- If some client is not a good fit, refer them to someone else
- How to stand out from the crowd
- Keep marketing even when you’re not getting traction
- Different levels of testing with ads
- Why targeting is easier than it used to be
Connect with Bob:
- Facebook- https://www.facebook.com/bob.thompson.1232
- Instagram- https://www.instagram.com/iambobthompson/
- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/
- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes
Connect with Angelo:
- Facebook- https://www.facebook.com/AngeloPerone21/
- Instagram- https://www.instagram.com/ceo_angelop/
- Twitter- https://twitter.com/CEO_AngeloP
- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/
- TikTok- https://www.tiktok.com/@ceo_angelop
- Website- https://legalcaseconnect.com/
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