220: How to choose your digital marketing supplier

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.

• Telstra launches 26 stop motion ads starring Aussie wildlife

• Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out

• 6 actionable tips for social media managers using ChatGPT

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [e-mail]

Survey: imageseven.typeform.com