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Your Logo Is NOT Your Brand

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Manage episode 320523238 series 1614250
Content provided by So, You're In Sales? and Roger Burnett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by So, You're In Sales? and Roger Burnett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success in business. Listen in as Stan talks about the series and how he arrived at the moment he knew it was time to write this book
  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 320523238 series 1614250
Content provided by So, You're In Sales? and Roger Burnett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by So, You're In Sales? and Roger Burnett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success in business. Listen in as Stan talks about the series and how he arrived at the moment he knew it was time to write this book
  continue reading

129 episodes

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