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Connecting Social Media Influencers with Political Campaigns, with Zach Fang

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Manage episode 366366966 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zach Fang, Head of Sales and Business Development at Vocal Media, shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influencers on Twitch, Discord, and YouTube shorts, and how influencers may turn from awareness raising to organizing.

Here's a link to the study mentioned in the episode.

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 366366966 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zach Fang, Head of Sales and Business Development at Vocal Media, shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influencers on Twitch, Discord, and YouTube shorts, and how influencers may turn from awareness raising to organizing.

Here's a link to the study mentioned in the episode.

  continue reading

174 episodes

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