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"Last Night in Sweden": Responding to Donald Trump while Branding a Nation on Social Media, with Emma Randecker

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Manage episode 174375703 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump's 'Last Night in Sweden' comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump's comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation.

You can check out the Swedish Institute's webpage at www.sweden.se, and follow them on twitter @Swedense.

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 174375703 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump's 'Last Night in Sweden' comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump's comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation.

You can check out the Swedish Institute's webpage at www.sweden.se, and follow them on twitter @Swedense.

  continue reading

176 episodes

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