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Micro-Influencer Marketing for Political Campaigns, with Ryan Davis

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Manage episode 413629983 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.

Here's a list of resources on micro-influencers written by Ryan and People First:
White paper on micro-influencers

2024 election guide on micro-influencers

In-and-outs of influencer outreach

An overview of influencer trends

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 413629983 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.

Here's a list of resources on micro-influencers written by Ryan and People First:
White paper on micro-influencers

2024 election guide on micro-influencers

In-and-outs of influencer outreach

An overview of influencer trends

  continue reading

174 episodes

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