Why Your Social Media Isn’t Converting And How Influencer Marketing Can Help

18:55

Is influencer marketing just for big companies with huge budgets? Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy. Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes. In this episode, I’m breaking down how micro-influencers can help your brand grow, without breaking the bank. I’ll show you how to find and work with the perfect influencers to build brand awareness, increase social media engagement, and drive sales with a smart social media strategy. In this episode, you’ll learn: Why micro-influencers are more valuable than big influencers for small businesses How to find the right influencer for your brand (without wasting time on the wrong ones) The best engagement strategies to make influencer marketing actually work How to approach and collaborate with influencers without sounding salesy Simple ways to track your ROI and brand growth from influencer partnerships A content marketing strategy that turns followers into paying customers Whether you're new to influencer marketing or looking to refine your digital marketing for small businesses, this episode is packed with actionable tips to help you grow. Hit play now and learn how to make influencer marketing work for your small business. With all my support, Chey Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist Links and Resources: Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
How to Make the Algorithm Love Your Content Even With a Small Following! 12:43

14 days ago12:43

12:43

If you've ever wondered why social media engagement matters or how it actually helps with business growth, this episode is for you! Today, we’re diving deep into social media strategy, breaking down why the social media algorithm favors engagement and how you can use it to boost your brand awareness. Whether you're a small business owner, coach, or real estate pro, these strategies will help you create a content strategy that sparks conversations and drives real results. Here’s what you’ll learn: Why customer engagement is the secret to building trust and increasing sales How the social media algorithm works and why engagement boosts visibility Simple ways to encourage more likes, shares, and comments The power of personal storytelling and how it sets your brand apart Actionable steps to increase audience interaction starting today I’m sharing real-life examples, quick-win strategies, and my favorite engagement-boosting techniques. So, grab your notebook, hit play, and let’s make social media work for YOU! With all my support, Chey Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist Links and Resources: Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ 👉 Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Stop Fighting the Algorithm! The Smart Way to Grow Your Business in 2025 14:41

21 days ago14:41

14:41

Struggling with the ever-changing social media algorithm? Feeling like your content just isn’t getting seen? I get it! But instead of working against the algorithm, 2025 is all about leveraging a social media strategy that makes it work for you. In this episode, I’ll break down what recent algorithm updates mean for your content, how to use engagement metrics to your advantage, and why platforms are prioritizing authentic, relatable posts more than ever. Plus, I’ll share key social media trends that will help your small business marketing thrive in 2025. Here’s what you’ll learn: How the social media algorithm actually works The best ways to boost engagement using video marketing and short-form video content Why consistency beats perfection in your social media strategy Key social media trends that will keep your brand ahead If social media feels like a guessing game, this episode will give you clarity and actionable steps. Grab your coffee, hit play, and let’s make social media work for you! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Too Busy for Social Media? Automate Everything With These Scheduling Tools 15:21

28 days ago15:21

15:21

Ever feel like social media is taking up way too much of your time? Managing posts, engaging with followers, and tracking analytics can feel like a full-time job, but the right marketing tools for small businesses can change that. In this episode, I’m sharing the best social media content planning and automation tools to help you work smarter, not harder! Here’s what you’ll learn: How to automate social media posts so you’re not glued to your phone. The top scheduling tools that make content planning easy. Social media engagement tools to help you connect with your audience effortlessly. The best marketing tools for small businesses to streamline your workflow. Audience engagement strategies that actually build relationships (not just likes). If you want to streamline posting, connect with your audience, and track results, hit play and make social media easier! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
How to Build an Engaged Online Community That Grows Your Business 12:34

5 weeks ago12:34

12:34

Ever wish your followers would do more than just like your posts? What if they became your biggest cheerleaders, sharing your content, recommending your business, and showing up regularly because they feel like they’re part of something bigger? In this episode, we’re talking all about building an online community that actually helps your business grow. No more fake followers, no more paying for likes, just real connections with people who love what you do! I’ll break down: Why building a community matters – How it helps with brand loyalty, organic growth, and valuable customer feedback. How to create a strong community – From defining your purpose to picking the right platform (Facebook Groups, Instagram, LinkedIn, etc.). What to post to keep people engaged – Content ideas that make your audience feel valued and excited to participate. How to stay consistent – Easy ways to interact with your community without spending hours online. Pro tips for keeping your community growing – How to encourage conversations, set the right tone, and celebrate your audience. By the end of this episode, you’ll have one simple step to start building your community today! If you’re ready to turn your social media followers into loyal fans, hit play and let’s dive in! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Stop Wasting Money! The Smart Way to Run Social Media Ads on a Budget 13:28

6 weeks ago13:28

13:28

Not sure if Facebook and Instagram ads are worth the money? I hear you! In this episode, I’m breaking down exactly how to run social media ads without wasting your budget, even if you only have $5 a day to spend! You'll learn: Why social media ads work (even for small businesses!) 4 simple steps to create your first ad How to target the right audience to get real results The secret to maximizing a small budget with smart strategies Why your social media profile needs a glow-up before running ads I’ll also share a real-life example of a coffee shop that increased foot traffic by 30% with just a $50 ad campaign, proof that you don’t need a huge budget to see results! Ready to grow your business with smart, cost-effective social media ads? Hit play now! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
How to Use Instagram Reels to Grow Your Small Business 13:36

7 weeks ago13:36

13:36

Feeling like social media is just another thing on your never-ending to-do list? I hear you! But what if I told you that Instagram Reels could be the easiest (and most fun) way to boost your small business marketing, connect with more customers, and drive real results? In this episode, I’m breaking down exactly how to use Instagram Reels to build brand awareness, increase social media engagement, and grow your business, without spending hours filming or needing fancy equipment. Here’s what you’ll learn in this episode: Why Instagram Reels get 22% more engagement than regular posts (and how to use that to your advantage). The 3 key ingredients of a great Reel that stops the scroll and gets views. Easy Instagram marketing ideas you can use right now to attract more customers, even if you’re new to Reels. How to batch-create content so you’re not stressing about posting every day. The biggest mistakes small businesses make with Reels and how to avoid them. If you’re ready to turn your social media strategy into a real growth tool, this episode is for you! Let’s make social media growth happen! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Vanity Metrics Are Killing Your Growth! Here's What to Focus On Instead 15:28

8 weeks ago15:28

15:28

Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered! In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results. Here’s what you’ll learn in this episode: The difference between vanity metrics and valuable metrics (and why the latter is your new best friend). 4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach. Simple tools and strategies to track your social media analytics without feeling overwhelmed. How to use these numbers to create smarter content and grow your business. Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins. Let’s turn your social media into a powerful tool for measurable growth. Tune in now! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Save Time on Social Media: 3 Automation Tips That Work 13:15

9 weeks ago13:15

13:15

Feeling overwhelmed by social media? You're not alone! In this episode, I’m sharing my best tips for social media automation in a way that saves you time and keeps your brand feeling personal and authentic. Whether you’re a wellness coach, boutique hotel owner, or a vacation tour operator, this episode is packed with actionable advice to help you make social media work for you. Here’s what you’ll learn: Why consistency is key to building trust on social media (and how automation helps). What you can automate—from scheduling posts to creating content templates. Simple tools that make social media easier, like Canva and Later. How to stay authentic while automating, so your audience still feels connected. A 3-step workflow to streamline your social media strategy starting this week. I’ll also share real-life examples and a challenge to help you put these ideas into action right away. Ready to save time and grow your business on social? Tune in now and let’s make it happen! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
5 Hyperlocal Social Media Marketing Strategies to Drive Foot Traffic 10:56

10 weeks ago10:56

10:56

Hey there, business bosses! In this episode of, I’m sharing 5 easy and actionable social media strategies that will help you bring more customers right through your front door. Whether you’re running a cozy coffee shop, a stylish boutique, or any other local business, these tips are all about connecting with your community and turning followers into real-life foot traffic. Here’s what you’ll learn: How to use hashtags to make your business discoverable by the people who live, work, and shop near you. Why partnering with local influencers (even those with small followings!) can supercharge your brand’s visibility. The power of sharing local events and stories to show off your community involvement and build trust. How to run social media-exclusive deals that drive engagement and in-store visits. What geo-tagging is and why it’s a must for getting your business noticed by nearby customers. These are simple, hyperlocal strategies designed to work for your small business and make a BIG impact on your sales. Grab your coffee, hit play, and let’s turn your social media into a powerful marketing tool that delivers results. With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
How to Craft a Brand Story That Sells: A 3-Step Framework for Small Businesses 11:15

11 weeks ago11:15

11:15

Let’s get real—people don’t just buy products; they buy stories they can believe in and be part of. And as a small business, your story is your secret sauce to standing out. In this episode, I’m diving into one of the most powerful tools for connecting with your audience: your brand story. I’m breaking it all down into simple steps to help you craft a story that builds trust, loyalty, and lifelong customers. Here’s what you’ll learn: Why storytelling is important for small businesses to connect emotionally and drive action. How to create your brand story using my easy 3-step framework: Simple ways to share your story effectively, on your website, social media, and even through customer interactions. Plus, I’ll share examples to show why stories stick and sales pitches don’t. By the end of this episode, you’ll have everything you need to write your own compelling brand story and start sharing it in a way that attracts your target customers. Grab your notebook, hit play, and let’s do this! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
How to Plan Your Social Media in Just 1 Hour a Week 9:45

12 weeks ago9:45

9:45

Is social media planning feeling like just another impossible task on your never-ending to-do list? Trust me, I get it. But what if I told you that you could plan an entire week of social media content in just one hour? In this episode, I’m sharing my step-by-step system to make social media planning simple, stress-free, and effective. Here’s what you’ll learn: How to brainstorm content ideas that your audience will love using my “3 E’s” strategy: Educate, Engage, and Entertain. Tips for writing captions quickly and in your authentic brand voice. How to pair captions with visuals that grab attention and connect with your followers. The best tools to schedule social media posts and save time every week. A bonus tip to make sure your posts actually get seen (and how to avoid the dreaded “post and ghost” mistake.) This episode will help you stay visible online without spending hours every week. So grab your coffee, set your timer, and let’s get started! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
Overwhelmed by Social Media? How to Pick the Best Platforms for Your Small Business 7:15

13 weeks ago7:15

7:15

Are you feeling overwhelmed trying to show up on every single top social media platform? I get it—it’s exhausting, right? Well, here’s some good news: you don’t need to be everywhere to grow your small business. In this episode, I’m breaking down how to choose the right social media platforms for your business. Whether you’re running a brick-and-mortar store, a local service, or even a B2B business, I’ve got actionable tips to help you figure out where your audience is hanging out and how to meet them there. You’ll learn: Why it’s better to focus on one or two platforms instead of spreading yourself thin. How to match your social media strategy to your business goals. Real-life examples, like how one local business tripled their leads by focusing on the right platform. By the end of this episode, you’ll know exactly where to focus your time and energy to see real, measurable results. So grab your coffee, your notebook, and let’s simplify your social media marketing! Let’s work smarter, not harder, and make social media fun again! With all my support, – Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
3 Social Media Mistakes Keeping Your Business Stuck (And How to Change That) 6:59

14 weeks ago6:59

6:59

Are you making these top social media mistakes? Don’t worry, you’re not alone—I’ve made them too! In this episode, we’re diving into the 3 most common mistakes that could be holding your business back online—and the simple ways to fix them. Here’s what we’ll cover: Why being too salesy can drive your followers away (and how to create a balanced content strategy). The importance of engagement (hint: ignoring DMs and comments is like ghosting your customers). How inconsistent posting can kill your momentum—and a pro tip to stay on track. By the end of this episode, you’ll have actionable steps to turn these mistakes around and start seeing real results from your social media. Plus, I’m sharing some free resources, like my social media conversion checklist, to make implementing these tips even easier. Ready to level up your social media game? Let’s fix those mistakes and get your strategy working for you! With all my support, Chey Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results. Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/ 👉 Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/ https://www.instagram.com/cheyannecleyman Facebook: https://www.facebook.com/cheyannecleyman/ 👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.…

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

1
User-Generated Content 101! How Small Businesses Can Leverage Customer Content to Build Trust (and Grow Fast) 8:16

15 weeks ago8:16