Shine Through Video:Holly Gillen’s Lessons to Make Your Business Light Up

Social PR Secrets by Lisa Buyer

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help.

In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with strategic video content development to increase her customers’ impact and income. If you’re making videos but want to do better, or have never touched a camera in your life, this episode is for you! As Holly says, “videos that are fun, fast, and easy to make increase your impact and income.”

You Need Good Videos

Holly started her career in New York City, as a professional videographer. She worked on important projects with big-name celebrities. But after a while in the industry, she realized she didn’t want to work for huge corporations anymore. She knew video could be a game-changer for small businesses, so she set herself to help them. She started a company to work with business owners and entrepreneurs and make videos for them.

But quickly, she found out they all had the same questions. What should my strategy be? Do I really have to be on camera? Do I have to spend that much money on a video? So she started Holly G Studios to prepare business owners so they could make their videos themselves. Holly leads live video challenges tailored to each business owner.

The Professional Triangle

According to Holly, when it comes to videos, it’s all about the professional triangle: light, audio, and graphics.