Episode 110- Sound Aged Cheese (Part Two)

Sound in Marketing

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.

Here’s some great reference links in regards to our Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

https://blog.siriusxm.com/cheez-it-aged-by-audio/

https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/

Want to go much much deeper? Check out this research study Steve and others did in 2021 on explaining “sonic seasonings”. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.