Best Dreamr Productions Podcasts (2024)

1
Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space 15:46

24d ago15:46

15:46

In episode 126 of the Sound In Marketing podcast, I discussed my impressions at Shoptalk 2024. This global conference focuses on the retail industry and how they are navigating the world of marketing and advertising. In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Than…

1
Insurance Jingles...Why? 36:16

3M ago36:16

36:16

In episode 125, I rebooted an episode I produced for the 20k Podcast. Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most-downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be d…

1
What Is Sonic Branding With Examples 16:29

4M ago16:29

16:29

In Episode 124, we talk about sonic branding with examples. One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning'…

1
Filming an Improvised Spy Movie 10:53

5M ago10:53

10:53

How I made a feature-length spy thriller that was improved. In this episode of the podcast Filmmaker, I share a few ways we filmed a spy thriller in only 5 days. I talk a bit about our visual style, creative approach, and equipment that was used.0:00 Introduction2:11 Camera & Visual Language3:41 Lighting5:33 Location Sound8:30 Post-Production9:58 C…

1
Left Coast Airlines 14:44

5M ago14:44

14:44

In Episode 123 of the Sound In Marketing Podcast, Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand sla…

1
(TRAILER) Left Coast Airlines 1:15

5M ago1:15

1:15

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. T…

1
Filming a Spy Thriller in 5 Days 16:14

6M ago16:14

16:14

In episode 4 of filmmaker, I discuss my current film and I was able to film a spy thriller in 5 days. This improved spy thriller took a unique approach to how we filmed in order to capture a feature film in only 5 days. This style of filmmaking is one way I could see a lot of bigger high-budget productions taking to increase production value with a…

1
Sound In The Shopping Experience 14:40

9M ago14:40

14:40

In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience. Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with …

1
Why Brands Need Sound Strategy 8:41

11M ago8:41

8:41

In episode 121 of the Sound In Marketing podcast, we talk about brand strategy. Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. Thank you to Pixabay and Artlist for tha…

1
Sound Is... 14:06

11M ago14:06

14:06

In Episode 120 of the Sound In Marketing Podcast, I explore sound and what it is. Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your so…

1
POS; Retails’ Weakest Link 12:56

1+ y ago12:56

12:56

In Episode 119 of the Sound In Marketing podcast, I explore retail's weakest link; POS sounds. There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a…

1
Sonic Branding For the Small Business 9:18

1+ y ago9:18

9:18

In episode 118 of the Sound In Marketing Podcast, I discuss the power of sound within the small business. Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboo…

1
3D Audio; Following The Sound 11:49

1+ y ago11:49

11:49

In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit. We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Enga…

1
Marketing Past COVID With Sound 14:03

1+ y ago14:03

14:03

In episode 116 of the Sound In Marketing podcast, we talk about the power of sound past the life of a global pandemic. COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing? This epi…

1
Are Jingles Better Than Sonic Logos 14:16

1+ y ago14:16

14:16

In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo. What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you…

1
What Does A Black T-Shirt Sound Like 11:02

1+ y ago11:02

11:02

In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce. What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same name that I wrote back …

1
The Sound Of Sadness 8:38

1+ y ago8:38

8:38

In episode 113 of the Sound In Marketing podcast, we discuss the psychology of sound and why it can sound happy or sad. What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression? This episode was a re-boot from an article with the s…

1
Episode 112- The Sound of a Nation (Part Two) 21:02

1+ y ago21:02

21:02

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy. To listen/watch the examples listed in this episode, here are some links: Andriy…

1
Episode 111- The Sound of a Nation (Part One) 14:51

2y ago14:51

14:51

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound pla…

1
Episode 110- Sound Aged Cheese (Part Two) 20:49

2y ago20:49

20:49

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms. Here’s some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged…

1
Episode 109- Sound Aged Cheese (Part One) 19:42

2y ago19:42

19:42

Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It. Here’s some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www…

1
Episode 108- The Home Depot Song (Part Two) 12:26

2y ago12:26

12:26

Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We pr…

1
Episode 107- The Home Depot Song (Part One) 15:19

2y ago15:19

15:19

Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.…

1
Episode 106-The Aflac Duck (Part Two) 20:00

2y ago20:00

20:00

Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout. For more on Tom and Eric’s work, check out TomAndEric911.com. For more on creating branded sound or for a sound strategist to help you…

1
Episode 105- The Aflac Duck (Part One) 16:54

2y ago16:54

16:54

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview. For more on Tom and Eric’s work, check out TomAndEric911.com. For more on creating branded sound or for …

1
Episode 104- Chevy Silverado’s Walter the Cat (Part Two) 9:40

2y ago9:40

9:40

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. In this episode, we talk all about it with fun commercial examples sprinkled within. To see the Chevy’s latest trucks, click here. For more on creating branded sound or for a sound strategist to hel…

1
Episode 103- Chevy Silverado Walter the Cat (Part One) 13:06

2y ago13:06

13:06

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager sat down with me and discussed how it all came about. Check out Walter in Winter, Walter At the Lake here. To see the latest trucks, check out the Silverado here. For more on creating branded sound or for a sound s…

1
Episode 102- The Sound of Corporate Sponsorship (Part Two) 18:46

2y ago18:46

18:46

Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience. NPM’s use of custom music allows them the flexibil…

1
Episode 101- The Sound of Corporate Sponsorship (Part One) 19:43

2y ago19:43

19:43

Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great length…

1
Episode 100- What I Have Learned So Far 12:25

2+ y ago12:25

12:25

We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof…

1
Episode 99- What Is Audio Content in Conversational AI (Part Two) 15:51

2+ y ago15:51

15:51

What Is Audio Content for Conversational AI (Part Two) with Ron Jaworski of Trinity Audio We talked about keeping the engagement going within audio content, customizing ad spends to appropriate content, innovation, and where we were just 15 years ago. To learn more about sound in marketing, check out some cool resources, take some awesome courses, …

1
Episode 98- What is Audio Content in Conversational AI (Part One) 19:38

2+ y ago19:38

19:38

What Is Audio Content for Conversational AI (Part One) with Ron Jaworski of Trinity Audio. We talked about the innovation of this new audio era, using cross modal strategy to retain information best, podcast advertising, other new outlets of advertising within an audio experience. We are looking for content with no extra time available. As Ron puts…

1
Alternative Platforms To Enhance Your Storytelling - #3 13:37

2+ y ago13:37

13:37

The debate between content vs art will likely go on until the end of time, but all the new platforms that are available right now allow for some great opportunities. These are my thoughts on the content vs. art debate along with the idea that you can leverage all of these new and emerging platforms to become a better storyteller. Watch Bounty Free …

1
Episode 97- What Is A Dynamic Ad (Part Two) 20:39

2+ y ago20:39

20:39

What Is A Dynamic Ad (Part Two) with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity within dynamic ads happening in real time. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses …

1
Episode 96- What Is A Dynamic Ad (Part One) 17:34

2+ y ago17:34

17:34

What Is A Dynamic Ad (Part One) with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance and threat). For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a …

1
Episode 95- What is Sensory Perception (Part Two) 20:53

2+ y ago20:53

20:53

What Is Sensory Perception (Part Two) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. F…

1
Episode 94- What is Sensory Perception (Part One) 21:02

2+ y ago21:02

21:02

What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an i…

1
Episode 93- What Is Synthetic Voice (Part Two) 15:34

2+ y ago15:34

15:34

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a co…

1
The Future of Filmmaking in a Post-Pandemic World #2 10:29

2+ y ago10:29

10:29

How we might respond and the future of filmmaking in a post-pandemic world. My thoughts on solo filmmaking, maximizing opportunities, and the future. I used Artlist for all the music in this episode. If you want to get two free months with your subscription, sign up at my affiliate link: https://www.jaredisham.com/artlist I use Bluehost to host all…

1
Episode 92- What Is Synthetic Voice (Part One) 16:57

2+ y ago16:57

16:57

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models. To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Tw…

1
Episode 91- What Is Sonic Branding (Part Two) 25:05

2+ y ago25:05

25:05

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution. To learn more about sound in market…

1
Episode 90- What Is Sonic Branding (Part One) 22:02

2+ y ago22:02

22:02

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. To learn more about sound i…

1
Episode 89- What Is Sensory Marketing (Part Two) 26:55

2+ y ago26:55

26:55

What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. To learn more…

1
Episode 88- What Is Sensory Marketing (Part One) 24:02

3y ago24:02

24:02

What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.…

1
Episode 87- What Is Voice Gaming (Part Two) 17:20

3y ago17:20

17:20

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a coo…

1
Episode 86- What Is Voice Gaming (Part One) 16:25

3y ago16:25

16:25

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go…

1
What Is Connected Voice Mobility (Part Two) 12:43

3y ago12:43

12:43

In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, an…

1
What is Connected Voice Mobility (Part One) 13:48

3y ago13:48

13:48

In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you…

1
What Is Branded Podcasting (Part Two) 11:52

3y ago11:52

11:52

In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool com…

1
What Is Branded Podcasting (Part One) 12:35

3y ago12:35

12:35

In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-te…

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