Episode 112- The Sound of a Nation (Part Two)

Sound in Marketing

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev.

This was the result.

https://www.instagram.com/p/Cae5TydPAxh/

https://www.youtube.com/watch?v=lu8m5FA2nL8

https://www.youtube.com/watch?v=saEpkcVi1d4

Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/

The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8

Here’s the link for the theremin story:

UN Reveals Theremin Bug

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.