POS; Retails’ Weakest Link Sound In Marketing podcast

14:01

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Coast Airlines- a fictitious company to prove a real sound in marketing solution https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about. https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c Sound In the Shopping Experience- how one company used music to attract more mindful spending. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Sonic Branding For The Small Business- sound is available and accessible to brands both big and small. https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
Season Eight Teaser 6:57

9 weeks ago6:57

6:57

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a What Is Sonic Branding Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528 Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386 Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3 Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49 — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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Season Seven Recap 17:55

14 weeks ago17:55

17:55

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences. SEASON EIGHT COMING SOON! Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here ! — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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Vegas Needs a Sound Strategy 12:24

35 weeks ago12:24

12:24

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here . To listen to some musical inspiration referenced within the episode, check out my Spotify playlist . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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The World's Loudest Chips Bag 9:41

39 weeks ago9:41

9:41

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it’s louder than his cockpit. The bag was just too darn loud . Scientific warning of noise being dangerous . Dip in revenue of 11%. The fix . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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Ocean Spray, TikTok, and Fleetwood Mac 7:34

44 weeks ago7:34

7:34

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here . Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357 TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629 TikTok parody 3- https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693 Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space 15:46

48 weeks ago15:46

15:46

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk , and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode. Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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Insurance Jingles...Why? 36:16

1 year ago36:16

36:16

How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum! , I’m Lovin’ It , and Soundalikes . You’re welcome. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
What Is Sonic Branding With Examples 16:29

1 year ago16:29

16:29

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's " Sound's Power and Influence in Marketing " course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples. This episode was a reboot and a rework from a previous article that I wrote back in 2022. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
Left Coast Airlines 14:44

1 year ago14:44

14:44

Dreamr Productions created a fake company to demonstrate a real sound in marketing solution. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals . You should also check out her podcast Audio Branding . David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/ . This man's range is fantastic and his outlook on life is just the best. Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/ . And finally thanks to Jason Gilbert , or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

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(TRAILER) Left Coast Airlines 1:15

1 year ago1:15

1:15

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin , Medium , Twitter , and Facebook . Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…

Sound in Marketing

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Sound In The Shopping Experience 14:40

2 years ago14:40

14:40

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience. Check out Sixième Son's write-up on the project here. Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist . To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers https://www.acousticbulletin.com/noise-in-shopping-centres --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
Why Brands Need Sound Strategy 8:41

2 years ago8:41

8:41

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
Sound Is... 14:06

2 years ago14:06

14:06

Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here . Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…

Sound in Marketing

1
POS; Retails’ Weakest Link 12:56

2 years ago12:56