POS; Retails’ Weakest Link

Sound in Marketing

In Episode 119 of the Sound In Marketing podcast, I explore retail's weakest link; POS sounds. There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retail's weakest link.

This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.

Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study.

The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.