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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
EP: 6 - Dearmoon, Building Rockets in Space & More
Manage episode 422087626 series 3564221
Content provided by Tim Dodd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Dodd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Tim answers some of your questions about Dearmoon, Dragon vs. Orion vs. Starliner, Building Rockets in Space and more. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.
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13 episodes
Manage episode 422087626 series 3564221
Content provided by Tim Dodd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Dodd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Tim answers some of your questions about Dearmoon, Dragon vs. Orion vs. Starliner, Building Rockets in Space and more. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.
…
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13 episodes
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Spacewalk with Everyday Astronaut

1 EP: 12 - Mark Rober, Starship Flight 7, New Glenn and More 25:35
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In this episode Tim talks about the crazy last few weeks in spaceflight with New Glenn, Starship Flight 7, Mark Rober's Selfie Satellite and more. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 11 - How New Leadership Could Shape Spaceflight's Future 54:53
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Tim dives into the ripple effects of a new political administration on the future of space exploration. From the surprise appointment of Jared Isaacman as NASA's new administrator to the status of key programs like the Gateway, the SLS, and Starship, Tim unpacks what these shifts could mean for future of spaceflight. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

In this episode Tim answers some of your questions about Starship Flight 5. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

In this episode Tim talks with the crew of Polaris Dawn while they are in space and asks some great questions about the mission. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 8 - Starliner Fiasco, Blue Origin Factory, Future of Human Spaceflight & More 49:56
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In this episode Tim answers some of your questions about Starliner Fiasco, Blue Origin Factory, Future of Human Spaceflight & More. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 7 - Starship Engine Relight, Starliner Delays, New Space Stations & More 29:14
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In this episode Tim answers some of your questions about Starship Engine Relight, Starliner Delays, New Space Stations & More. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 6 - Dearmoon, Building Rockets in Space & More 25:33
25:33
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In this episode Tim answers some of your questions about Dearmoon, Dragon vs. Orion vs. Starliner, Building Rockets in Space and more. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 5 - Starliner, Orbital Refueling & TEA-TEB 32:19
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In this episode Tim answers some of your questions about Starliner, Orbital Refueling & TEA-TEB. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

1 EP: 4 - Orbital Traffic, Starliner & Mars Sample Return 27:12
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In this episode Tim answers some of your questions about Orbital Traffic, Starliner & Mars Sample Return. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

In this episode Tim answers some of your questions about cameras in space. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well.…
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Spacewalk with Everyday Astronaut

In this episode Tim answers several of your questions about Scrubs, Weather delays, ULA, Blue Origin and Artemis. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well as a thank you…
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Spacewalk with Everyday Astronaut

In this episode Tim answers some of your questions about Starship Flight 3. If you want your questions answered, just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well as a thank you…
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Spacewalk with Everyday Astronaut

Hello everyone, it’s me Tim Dodd the everyday astronaut, this is spacewalk, my new podcast where I answer your questions about rockets and Spaceflight one step at a time, literally. Alright! Spacewalk huh? What’s the deal with that you might be asking? Well, by popular request, I’m finally returning to the podcasting scene, but this is something different. Quite different. In fact you might notice something different already, you may hear footsteps, or me breathing a little heavier, or birds, or traffic or people, that’s because spacewalk is you coming along a walk with me to chat together spaceflight! Now beyond just trying to stay healthy and hit two birds with one stone, the other reason for this format is, as you likely know I’m ALWAYS traveling, in 2021, I spent almost 300 days away from home, which made it almost impossible to schedule livestreams and podcasts from my studio space. So for spacewalk, I might do one of these at home, or in the airport, or on the beach waiting for a rocket to launch, or maybe while charging my car on a road trip, who knows when or where, and that’s kind of half the fun! And instead of doing just space news since there’s already so many amazing podcasts and YouTube channels covering space news, I’ll be answering your questions about some of the most exciting current topics. If you want your questions answered live on air, or I guess live on foot? Or by foot? Just use hashtag #spacewalkpodcast and we’ll take questions from there each episode, but we’ll also be taking questions from our patron supporters, YouTube members and X subscribers as well as a thank you You’ll be able to find spacewalk on the official Spacewalk YouTube channel that is separate from Everyday Astronaut, be sure and subscribe there, or you’ll also be able to find it on any RSS reader so Apple Podcasts or Spotify or whatever. So that’s spacewalk! I can’t wait to have more casual conversations with you all and hear what things you want to talk about mos each episode, so I hope you join me on my next spacewalk!…
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