It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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221: Only Brands Have Fans. Dimitri Gärtner, Framen
Manage episode 393441832 series 2965128
Content provided by Oliver Aust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Aust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What’s the future of advertising, branding and performance marketing?
To answer these questions, Dimitri Gärtner kicks off the year on Speak Like a CEO. Dimitri is the founder and CEO of Framen, a fast-growing media tech scale-up based in Berlin that is rapidly becoming one of the major players in advertising and creating communities around the world.
Dimitri’s insights into the future of advertising and marketing are particularly valuable right now. Customer acquisition costs keep rising and we tune out of the thousands of ads we get bombarded with on our phones every day.
Dimitri and I are also getting personal. We discuss why "you can't outsource your personality“, whether Dimitri writes his own social media posts, what role AI plays in content, and what his plans for Framen are.
Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies:
274 episodes
Share
Manage episode 393441832 series 2965128
Content provided by Oliver Aust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Aust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What’s the future of advertising, branding and performance marketing?
To answer these questions, Dimitri Gärtner kicks off the year on Speak Like a CEO. Dimitri is the founder and CEO of Framen, a fast-growing media tech scale-up based in Berlin that is rapidly becoming one of the major players in advertising and creating communities around the world.
Dimitri’s insights into the future of advertising and marketing are particularly valuable right now. Customer acquisition costs keep rising and we tune out of the thousands of ads we get bombarded with on our phones every day.
Dimitri and I are also getting personal. We discuss why "you can't outsource your personality“, whether Dimitri writes his own social media posts, what role AI plays in content, and what his plans for Framen are.
Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies:
274 episodes
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Similar to SPEAK LIKE A CEO
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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