SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading ...
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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When Science Speaks is a web series profiling innovative and interesting people working in science and technical fields - from academia, to industry, to the non-profit world. Mark and his guests explore: how to be a powerhouse advocate for science and your research; how to advance your career in meaningful ways that make you happy; how to push back on the assault on science; and other related issues of interest happening in the world. You can listen and subscribe to the podcast on your favor ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Welcome to "The Whole Human Podcast," where we dive deep into the world of entrepreneurship with a focus on the whole person. I’m your host, Peter Sorgenfrei, Coach to CEOs and Founders and your guide to candid conversations with founders, co-founders, and CEOs. In each episode, we embark on a journey of authenticity, exploring the highs and lows of building companies. These aren’t just business stories – they’re personal and intimate accounts of overcoming challenges, both professional and ...
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Effective leadership communications w/Oliver Aust
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In this episode of the Whole Human podcast, I join Oliver Aust to dive into the world of effective leadership communication. We explore the latest trends, the necessity of clear narratives, and the importance of structured communication. Oliver and I share practical tips for effective communication, including the power of writing down and practicin…
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Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
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Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving …
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258: Obama’s Speechwriter: Working in the West Wing, Speeches that Make History, and Becoming a Confident Speaker. Terry Szuplat
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In today’s episode, one of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. For 8 years, Terry Szuplat worked on hundreds of speeches for President Obama. He served as a special assistant to the president, and from 2013 to 2017 he was …
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How Product Owners Can Get Featured Year Round With Kim Behzadi
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she sh…
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Navigating the Academic Job Market Like an Insider with Emmanuel Tsekleves, Ph.D.
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Episode Summary: This insightful episode features Emmanuel Tsekleves, Ph.D., a full professor at Lancaster University and research director in Lancashire, England. Emmanuel shares his personal journey from Ph.D. graduate to full professor by age 40 and offers invaluable advice on how Ph.D. candidates, postdocs, and early-career academics can succes…
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Prioritizing Purpose and Finding the Right Co-Founders w/Szymon Niemczura
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In this episode of the Whole Human podcast, I chat with Szymon Niemczura, a dynamic startup founder and CEO, about his journey in running multiple companies and his groundbreaking work on EcomuCoop, a project dedicated to plastic waste removal using fungal enzymes. Szymon underscores the critical importance of finding the right co-founders and sett…
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257: The Laws of Connection That Will Transform Your Life. David Robson
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Have you ever left a conversation doubting whether the other person liked you? You’re not alone—it’s called the Liking Gap. This week on Speak Like a CEO, Oliver Aust is joined by David Robson, author of the global bestsellers The Laws of Connection, The Expectation Effect, and The Intelligence Trap, and journalist and science writer for the BBC. D…
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Why I Hate Bro Marketing and Hustle Culture
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As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-def…
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256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank Wolf
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When you manage change within a company, the pressure is on. The future of the business may be at stake. So what do you do when your company’s change programs fall flat? This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative. Frank Wolf is the co-founder of Staf…
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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
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It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how…
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255: How to Become a Creative Leader. Josef Brunner
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Our world is changing fast. So how do we create something unique that will stand the test of time? This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively. As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so import…
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Knowing what to build and when w/Eitan Koter
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In this episode of the Whole Human podcast, I sit down with Eitan Koter, the visionary co-CEO of Wimmy, a powerhouse in the e-commerce world. We dive deep into the exhilarating journey of growing a company profitably without relying on external investors, offering a refreshing contrast to the traditional funding route. Eitan unveils his groundbreak…
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How to be authentic as f*ck in your marketing w/Sun Yi
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How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or h…
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How to survive and thrive without Venture Capital Investment w/Nikola Jakic
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Join me as I dive into an insightful conversation with Nikola Jakic, the visionary founder of Ars Futura. In this episode, Nikola takes us on his entrepreneurial journey, from building a product development and design powerhouse to venturing into launching his own products. He opens up about the unique challenges of starting a business in Croatia, …
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254: How to 10X Your Story. Michael Margolis
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Why is it so hard for disruptive technologies to be accepted? This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. Change can often feel like an as…
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5 Mistakes to Avoid When Pitching Journalists for PR
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From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fres…
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How to choose your investors and staying true to your goals w/Dominik Zausinger
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In this episode, I’m joined by Dominik Zausinger, an entrepreneur who transformed from architect to tech innovator. Dominik shares his journey from launching his own business to the challenges he faced when seeking angel investment. Despite initial success, misaligned expectations with an investor led to conflicts, forcing him to shut down and star…
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253: Moment - The Four Foundations of Powerful Speaking. Julian Treasure
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Julian Treasure’s TED Talk “How to speak so that people want to listen” has been viewed over 100 million times and is the 6th most popular TED talk of all time. He shares the four foundations of powerful speaking – easy to memorize thanks to the acronym HAIL – as well as The 7 Deadly Sins of Speaking. This short clip gives you the do’s and don’t of…
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Sell More Products Using Video with XayLi Barclay
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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …
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If you are a scientist, engineer or deal with technical topics, this one's for you. This week Oliver is a guest on Mark Bayer’s When Science Speaks podcast to give you the strategies to create clarity out of complexity. Mark is one of the world’s preeminent experts on science communication who has helped hundreds of scientists to communicate with i…
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Why Your Sales Page Isn't Selling with Marisa Corcoran
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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …
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Many leaders spend their time on the wrong tasks and therefore don’t achieve their goals. Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success. In this episode (in German), expect to learn: The 3 most essential skills for entrepreneurs and leaders How you can develop and improve these skil…
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5 Things I Learned from PR Pitching to 1000 Journalists
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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How do you handle a PR crisis that could jeopardize your business? This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget. Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for …
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Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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Bridging the Communication Gap: Tips from "Speak Like a CEO" Thought Leader Oliver Aust
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Bridging the Communication Gap for Scientists and Engineers: Insights from “Speak Like a CEO” Thought Leader Oliver Aust In this episode of When Science Speaks, I sit down with Oliver Aust, one of the world’s preeminent experts on leadership communications. Oliver has helped hundreds of founders and CEOs become top 1% communicators, including many …
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249: From Complex to Clear: How to Turn Tech Topics into Captivating Communications. Mark Bayer
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How many times has your technical presentation fallen flat? Or perhaps you have been in the audience and have not understood the subject matter. This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate sci…
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EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
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In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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Maximizing Mentor Relationships with Bill Mahoney, Ph.D.
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In this episode of 'When Science Speaks, host Mark Bayer talks with Bill Mahoney, Ph.D., Associate Dean of Student and Postdoctoral Affairs at the University of Washington. The discussion centers around the importance of mentorship in academic and professional development. Dr. Mahoney shares valuable insights on how to choose the right mentor, mana…
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248: Say it scared! How to overcome nervousness and become a confident speaker
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Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic. In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills. So how do you stay calm and build con…
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10 ways to get featured in the media for free
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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…
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247: Be so Visible They Can’t Ignore You. Oliver Aust & Loren Greiff
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No one wants to be ignored, especially in a job search. That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable. In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs. The last few years have seen a…
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PR tips from a food/travel journalist w/Kristie Hang
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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…
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246: How to Win Your Audience’s Trust. Dr. Carmen Simon
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Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based…
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3 Types of Money-Making Emails to Send with Eman Ismail
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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…
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How to deal with founder and investor misalignment w/Itay Forer
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In this episode of the Whole Human Podcast, I have an engaging conversation with Itai Forer about the multifaceted journey of a founder. We delve into critical topics like investor relationships, knowing when to pivot, and the emotional rollercoaster of entrepreneurship, especially during significant market shifts like the COVID-19 pandemic. Itai o…
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245: Communication Secrets for Unleashing Innovation. J.D. Meier
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In this episode, Oliver Aust sits down with J.D. Meier, former Head Innovation Coach of a 3-Trillion-Dollar Company, who shares his communication secrets for unleashing innovation. J.D. spent 25 years at Microsoft where he was head coach for CEO Satya Nadella’s innovation team, driving one of the most exciting corporate turnarounds of the Century t…
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Get more sales using REELS w/ Keenya Kelly
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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…
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Unlocking Entrepreneurial Success: From Whitewater Kayaking to High-Stakes Startups with Gerrit McGowan
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In this episode of When Science Speaks, Mark talks with Gerrit McGowan, a lifelong entrepreneur and former competitive whitewater kayaker. Gerrit shares valuable insights on overcoming networking dread, gaining buy-in from stakeholders, and creating value for customers. Learn about his journey from competitive kayaking to founding a venture-backed …
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What Founders need to know to grow their companies w/Timothee Grassin
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In this episode of the Whole Human Podcast, I have the pleasure of hosting Tim Grassin, a seasoned French entrepreneur known for his expertise in building and selling businesses. Together, we explore the contrasts between the startup ecosystems in Southeast Asia, Europe, and North America, particularly focusing on risk-taking and government support…
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244: How to Communicate When Your Career Changes. Loren Greiff & Konstanty Sliwowski
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How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title? In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers. Loren is the founder of Portfolio …
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10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…
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Integrating Physical Activity into Busy Lives with Dr. Amy Bantham
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In this episode, host Mark Bayer welcomes Dr. Amy Bantham, CEO and founder of Move to Live More, to discuss practical ways to incorporate physical activity into our hectic lives. The episodes touches on: The biochemical benefits of exercise Strategies to maintain fitness habits The updated Physical Activity Guidelines, which include the benefits ac…
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243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann
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How do you craft simple messages that win big? That’s the question Ben Guttmann will answer in this episode. Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and sim…
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Building an intentional culture for high performance w/Mark Zawacki
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In this episode of the Whole Human Podcast, we dive deep into the importance of culture in organizations with Mark Zawacki. Mark shares his extensive background and experience working across various cultures around the globe. We explore the significance of team culture and how it serves as a differentiating factor for success. Mark offers valuable …
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10 best ways to get your products featured in the media (part 1)
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…
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242: Thriving Through Change: How to Keep Your Team Engaged. Monique Zytnik
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Are your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly? In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations. Monique shares va…
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Engineering Excellence and Effective Communication: Insights from Monique Mills
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Episode Summary: In this episode of "When Science Speaks," host Mark Bayer welcomes Monique Mills, an engineer renowned for her exceptional science communication skills. Monique shares her unique journey and discusses the importance of communication in engineering and career development. Key Topics Covered: Introduction to Monique Mills Monique Mil…
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How to get into a product gift guide FAQs
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …
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