243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

SPEAK LIKE A CEO

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How do you craft simple messages that win big?

That’s the question Ben Guttmann will answer in this episode.

Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them”

A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective.

You probably already know that.

But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message.

Enjoy this fascinating conversation with one of the world’s preeminent experts on messaging.

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