It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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223: Nø Rules. Caroline Renée Kroll, Nø Cosmetics
Manage episode 396111970 series 2965128
Content provided by Oliver Aust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Aust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Netflix has “No Rules Rules”. Caroline Kroll has “Nø Rules”.
Caroline is the impressive young founder and CEO of Nø Cosmetics, a disruptor in the clean beauty realm that is taking the retail world by storm.
In her very first podcast interview in English, Caroline shares why Nø Cosmetics breaks the rules of branding and marketing.
We go deep on her social media strategy, especially Instagram and TikTok, which Nø Cosmetics use for community building, market research, and even the co-creation of new products.
Caroline tells us why she has a "behind the scenes channel“ on Instagram (that is both genius marketing and next generation CEO communications), why they close shop on Black Friday, and why she doesn’t believe in influencer marketing.
We also talk about how she communicates with her co-founders — her sister and her parents — and what it takes to be successful in a tough retail environment.
Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies:
https://www.eoipsocommunications.com/newsletter/
Enjoy the episode!
274 episodes
Share
Manage episode 396111970 series 2965128
Content provided by Oliver Aust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Aust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Netflix has “No Rules Rules”. Caroline Kroll has “Nø Rules”.
Caroline is the impressive young founder and CEO of Nø Cosmetics, a disruptor in the clean beauty realm that is taking the retail world by storm.
In her very first podcast interview in English, Caroline shares why Nø Cosmetics breaks the rules of branding and marketing.
We go deep on her social media strategy, especially Instagram and TikTok, which Nø Cosmetics use for community building, market research, and even the co-creation of new products.
Caroline tells us why she has a "behind the scenes channel“ on Instagram (that is both genius marketing and next generation CEO communications), why they close shop on Black Friday, and why she doesn’t believe in influencer marketing.
We also talk about how she communicates with her co-founders — her sister and her parents — and what it takes to be successful in a tough retail environment.
Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies:
https://www.eoipsocommunications.com/newsletter/
Enjoy the episode!
274 episodes
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Similar to SPEAK LIKE A CEO
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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