Cultivating Connection and Brand through Podcasting with Justin Peters

Speaking Sessions

Ever dreamed of starting your own podcast? Join us as Justin Peters from Simple Pod Studios guides us through the essentials of turning those idle microphones into a powerful tool for brand growth and personal development. Learn how to launch your podcast, master technical tips, and leverage constructive feedback to enhance your content.
We delve into podcast metrics, sharing personal anecdotes from Justin's journey from dusty microphones to a thriving business. Discover how podcasting fosters personal growth, builds genuine connections, and opens doors to new opportunities. If you're ready to take the plunge, this episode is your sign to grab those microphones and share your voice with the world.
NOTABLE QUOTES
"I'd get lost in podcasting for hours and I loved absorbing and learning through [it]." – Justin
"Putting out one episode that only 10 people listen to is better than never putting out an episode." – Justin
"You are allowed to get better over time as a podcaster and, realistically, you're never going to improve over time until you start the process of becoming a podcaster." – Justin
"Everybody should have a podcast or be putting themselves out there because somebody will resonate with you." – Philip
"Podcasting is a personal branding play." – Justin
"Yes, it's a cost to me, but I want to give a free resource out there for people that want to learn about speaking and communication." – Philip
"Your interview with your guest is not the end of that relationship, it is the beginning." – Justin
"I'm using podcasts to continue to develop myself." – Justin
"I, as a podcaster myself, really appreciate people [who] are ahead of schedule and thinking through their content and where they want to be planning and dropping content over… the year." – Justin
"You got to respect the game overall because part of the game is going out and prospecting, but sometimes the way that people do it…, it doesn't vibe with me." – Philip
"People pay me for implementation, not for information." – Justin
"I am nowhere near the man I was four and a half years ago and I contribute almost all of that to podcasting." – Justin
"You shouldn't be afraid to share your products and services with your listeners, especially if [the] goal of your podcast is to generate leads and to generate sales." – Justin
"It's important to be repetitive and be top of mind." – Philip
RESOURCES
Justin
Website: https://simplepodstudios.com/
Email: [e-mail]
LinkedIn: https://www.linkedin.com/company/simplepodstudios
Facebook: https://www.facebook.com/kylepeters9610
Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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Chapters

1. Cultivating Connection and Brand through Podcasting with Justin Peters (00:00:00)

2. Justin's background and personal info (00:00:06)

3. Overcome over-preparation (00:07:23)

4. Understanding podcast metrics and their limits (00:10:20)

5. Setting clear objectives for your podcast (00:16:31)

6. See your podcast as a growth journey (00:19:28)

7. Pre-interview tips (00:21:41)

8. Schedule smartly and connect with guests (00:23:43)

9. Avoid this podcasting pitfall (00:31:31)

10. Podcasting transformed Justin’s life (00:34:27)

11. Pros and cons of podcast advertising (00:37:00)

12. How to connect with Justin (00:45:55)