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Behind the Mic and the Business of Speaking with Jennifer Best
Manage episode 418407165 series 3550340
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In this episode of SPEAKPact, guest Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, delves into the current state of the speaking industry and offers valuable insights for speakers wanting to grow their impact and income. Jennifer discusses the importance of aligning with a Speaker's Bureau, such as AAE, to navigate opportunities more effectively. She highlights key findings from AAE's benchmark report, stressing the importance of topic relevance, understanding event organizers' goals for audience engagement, and aligning personal values with those of organizing bodies. Jennifer also touches on the competitive nature of the industry and the necessity of honing a niche to stand out. She further advises on the benefits of mentorship in a speaker's career development. Throughout the episode, both Jennifer and host Antoinette stress the value of flexibility, the significance of making value-driven decisions, and the importance of maintaining a professional and cooperative relationship between speakers and event organizers for long-term success.
00:00 Introduction to SPEAKPact and Guest Jennifer Best
01:08 Jennifer Best's Journey into the Speaking Industry
02:10 The Importance of Networking and Industry Engagement
04:26 Insights on Speaker Development and Market Dynamics
06:51 Understanding the Buyer's Agency Model with AAE
12:07 Leveraging the Speaking Industry Benchmark Report
17:06 Navigating Speaker Fees and Market Trends
22:21 Strategies for Consistent Speaking Engagements
27:41 The Art of Building a Speaking Career
28:16 Understanding Speaker Budgets and Engagements
29:20 The Power of Relatability in Speaking
30:06 Celebrity vs. Authenticity: What Organizations Really Want
31:19 Navigating the Virtual Event Landscape
32:33 Substance Over Fluff: The New Speaking Paradigm
35:30 Opening Doors in the Speaking Industry
36:04 Aligning with Corporate Event Organizers
36:48 Value-Driven Decision Making in Speaking Engagements
42:49 Leveraging Reports and Data for Speaking Success
49:35 Maximizing Opportunities and Building Relationships
54:15 Mentorship: The Key to Advancing Your Speaking Career
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CONNECT WITH and LEARN MORE about Jennifer Best:
https://www.allamericanspeakers.com/Meet-the-Team/Jennifer-Best
https://linkedin.com/in/jenbest6
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On LinkedIn:
www.linkedin.com/in/1Antoniette
On Facebook:
https://www.facebook.com/profile.php/?id=100063739068704
www.facebook.com/groups/speakpact
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