Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Jesse Cole: How to REALLY put your fans first
Manage episode 262751775 series 1924107
Introducing the Savannah Bananas, the lowest level of baseball in there US
Wearing a yellow tuxedo every day
"We are not in the baseball business, we are 1000% in the entertainment business"
Why he has no marketing budget
The all-you-can-eat deal to stop you getting "nickel and dimed"
Eliminating friction-points for the fan
Why they have no advertising and, as of February 2020, no partnerships
The decision to name the team the Savannah Bananas
Taking over from a historic baseball outfit where Babe Ruth played
Why having fun is your best business strategy and has improved home performance
The type of coach that copes with the showbiz
How does Jesse hires his staff
The concept of the director of first impressions
Can an introvert work for the Savannah Bananas?
The legend of Bill Veeck
What opposition owners and players make of the Bananas?
Why the Bananas perform better than the average team in comparison to other teams in the League
Creating the right working culture among staff
Why the staff are paid to read
The policy of hiring young and where older staff fit in
Who does Jesse consider as competitors to his shows?
Is the Savannah Banana's model transferable?
How stories are deliberately cultivated to reflect culture
Why you can only judge you marketing by shareablity?
Would learning marketing have actually hampered Jesse's ability as a marketer
What experiments have failed and at what point were they abandoned?
The concept of being 'the only'
Lessons from Walt Disney
Where he wants to take the Savannah Bananas in the future