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TOPICS What has changed in the last three years? The first book coincided with the introduction of GDPR? Looking back how has that rolled out? The differing approaches of sports organisations to GDPR, particularly Manchester United Why you should never take anyone out of your database? The importance of the win-back plan What has developed over the…
 
TOPICS Why digital is the second industrial revolution Why control of the customer relationship is crucial The battleground that has been lost to the social media companies by sports Putting 'goodwill on the balance sheet' The role content plays in your strategy The current sports commercial model - ad-hoc and unstrategic "Sponsorship will become c…
 
The development of "football groups" is a relatively recent and controversial phenomenon. The pioneer has been City Football Group, which started with the acquisition of Manchester City and has since bought significant stakes in clubs in the United States, Australia, India, Japan, Spain, Uruguay, China, Belgium and France. The Red Bull group has be…
 
How he ended up in the J.League and Vissel Kobe The international development role at FC Koln The difference in communications requirements between Germany and Japan The need to actively pitch stories in the J.League The dominance of newspapers in the sports media market in Japan The media requirements in the J.League and the organisation of the co…
 
The two golden eras of British speedway - immediately post-war and 60/70s How Wembley drew more than 1m speedway spectators in 1956 The downward spiral since the 1980s - from over 90,000 watching Bruce Penhall at Wembley in 1982 to just over 1,000 at top-flight meets The origin story of speedway. High Beech in 1928 The World of Sport days and the s…
 
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back" The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors What activities created by the Covid crisis will persist after the virus is beaten Getting by giving - the authenticity of the Marcus Rashford story The way cl…
 
TOPICS "In 1988 there was absolutely no systematic research on sports fans in the US" Why sport fandom was linked with the economy and wealth until 2010 "If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14." The problems of seasonality, looking only at one sport, studyi…
 
TOPICS After 24 years as a soccer journalist in the US, does Grant feel like a pioneer? Convincing editors to cover soccer in the US The importance of the World Cup 2010 'breaking through' in the US His book on David Beckham’s time at the LA Galaxy and becoming the first soccer title to reach the NYT Bestseller’s list His writing course at Princeto…
 
TOPICS Reflections on the FIBA World Cup and how content led their growth strategy The breadth of FIBA events throughout the year Publishing 2000 games on their YouTube channel each year The organisation of the content team Defining the content strategy of FIBA media Closing the gap between media teams and broadcast partners Working with influencer…
 
TOPICS A crucial technological change in the printing process, allowing better pictures The editing system he learnt and employed throughout his career "I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics"" Changing Tiger to an all-sports comic and increasing the features The big picture policy Getting th…
 
TOPICS The original story of the Barmy Army The tour of Australia in 1994/95 The culture of positivity and the notion of self-policing Hoggy’s Rules - the code of conduct The streaker in Sri Lanka The Barmy Army trumpeter and 'Barmy's got Talent' The entertainment and atmosphere - how much is organic? The tour business side of the Barmy Army “We ar…
 
TOPICS Definitions of esports and gaming The rule of the British Esports Association - "We're a national body not a governing body" The medal event at the Rio Olympics, helped by the UK Government Why the IOC wants every sport to have a "gaming strategy" The role of the game FIFA in the spread of football in the US Passive media v active and social…
 
TOPICS Putting IPL and Indian cricket in a global context The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’ How cricket start competing with entertainment such as soap opera How the Knight Riders have developed their fans’ story - the power of brand The early years without success and the subsequent change in CE…
 
TOPICS What is Transfermarkt The importance of crowdsourced data Why did Transfermarkt prosper when similar sites did not Connecting the data geeks via community The business v community service The business model How Transfermarkt recruit their researchers How Transfermarkt calculate their player values The importance of adding marketing value for…
 
TOPICS What was the state of the OTT pre-Covid-19? The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing Becoming the Belgian League’s domestic broadcaster - and why its a game-changer How does the OTT product differing in different markets? - the importance of localisation The stability of the stream …
 
TOPICS Is this a good time to buy a football club? Will there be a raft of sales? In what timescale? The type of due diligence needed to buy a club Is there more value in Europe? The creation of club groups What about the best value in Britain? What about Scotland and Ireland? The potential of clubs - is it just down on the historical fanbase? The …
 
TOPICS How he went from being assistant manager of Worthing to head coach of the Philippines Having Ronaldinho on his CV The decisions you have to make if you want to be a coach but have not had a high-profile playing career How Simon has educated himself after taking a fast-track into the practical side of coaching Coaching a team when you do not …
 
TOPICS Andrew’s background - the SXSW conference (sports and gaming) His role as GM and Sporting Director The financials of the 2k League and the player contracts The great validity of 2K in esports as every on-court player is controlled by a human. Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise i…
 
TOPICS Introducing the Savannah Bananas, the lowest level of baseball in there US Wearing a yellow tuxedo every day "We are not in the baseball business, we are 1000% in the entertainment business" Why he has no marketing budget The all-you-can-eat deal to stop you getting "nickel and dimed" Eliminating friction-points for the fan Why they have no …
 
TOPICS What sort of sporting environment will we see after the lockdown David's top 3 - more creativity, virtual communities, the acceptance of lower quality content His worries for sports at non-league level The background to MyCujoo The opportunity in the new realities of sport in the post-Covid-19 world How can MyCujoo assist a non-League club, …
 
Adrian Warner Like everything else, the sports media industry may be irrevocably changed in the wake of the Coronavirus crisis. The loss of matches, Tests, bouts and races has not only affected players, clubs and leagues but made an immediate impact in related industries such as media, broadcasting, hospitality and gambling. Adrian Warner went thro…
 
TOPICS The communication principles to use in the coronavirus crisis The differences of approach around European football Rights and wrongs of a holding statement The possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder” Reframing the narrative around the game Collaborative w…
 
Why did he choose to move into authorship? How has he chosen the subjects for solo projects? How did the fly-on-the-wall book about Millwall develop? Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all” Having faith in yourself and self-publishing The modern battle between the written word and vid…
 
TOPICS The Bristol Sports model that sits “behind the teams” The efficiencies that this model brings Why rebrand Bristol City? The ‘more extreme’ rebrand of Bristol Bears and what was learnt The response from the fans after the club asked for their opinion The importance of local knowledge The sense checks and challengers needed in ‘the circle of t…
 
TOPICS The importance of running a high-quality event Keeping the standard high despite the crowded calendar Growing the PDC Darts event behind a subscription wall on Sky The peculiar nature of darts - you can’t see the sport even when you are there The way players have individualised and marketed themselves The WWE influence over the entrances The…
 
TOPICS The problems surrounding football clubs entering the esports market The “extreme contortion” that football clubs are trying to pull off The true threat to football from esports What lessons have we learned from what has not worked Will football clubs be prepared to accept a subservient role to games publishers? Why esports is a media busines…
 
TOPICS Why makes a footballer go bankrupt Navigating a player through the difficult period just after they have retired Gaining the trust of a newly-rich player “The danger of contract improvements” Why Stijn likes to work with players before they sign their first big contract Why players should invest in property over stocks and shares Using socia…
 
Topics His early work at USA Swimming The issues of modernisation Communicating with swim parents Launching into CRM and the content strategy that feeds it The Olympic Trails and their commercialisation and sponsorship activation Lessons from being an American at Derby County The television and live streaming strategy The importance of top stars in…
 
TOPICS Creating the first ad selling tickets for Tottenham in the mid-80s with “Mrs Riddlington and Peter Cook” But “advertising can’t compensate for a poor product” The story of Spurs in the Champions League last season Is Mauricio Pochettino the fulcrum of the club? The usefulness of an ‘English culture’ at the Premier League club What is the ‘Sp…
 
TOPICS What a sports agency does How the “managed decline” of the newspaper industry has affected their business and the current situation The increasing demand for video in the past decade Are words important anymore in sports journalism? Why the pay problem will lead to a lack of diversity Has the route to a national newspaper changed? The shrink…
 
TOPICS What do we mean by the ‘Fan Experience’? Why they are obsessed with families and use them as a catalyst The concept of “emotional loyalty” and how it benefits clubs - “We can’t treat away fans well, they are the enemy!” Is football trying a lot harder now? Why women’s football should not follow the example of men’s game The problem of gettin…
 
TOPICS Moving from academia to the practical side of football How they started their CRM system Where the data was stored in the early days? Connecting established and disparate databases What conversations did you need to have internally Narrowing down the scope of your CRM The specific issue: how to arrest a fall in season ticket sales. Surveying…
 
1:45 What is soft power? The good cop v bad cop analogy 3:20 How is this used in soft power? The British example “it is not unusual for the Dept of Trade and Industry to take people from Premier Lcub clubs on business trips” 4:05 The Qatar example 5:45 The concept of Nation Brand. The use of airlines in sponsorship is widespread 8:50 What PSG’s shi…
 
Topics 2:30 Looking back on the publicity when she became the first female commentator on Match of the Day “I didn’t want to be a celebrity, I did not want to be a token. I did not want to be different to any of the men” 6:52 Being a role model 8:18 Her advice to young female sports reporters 10:45 The effect of social media to sports reporters, es…
 
Topics Outlining Zenit’s multi-lingual strategy. How many languages and why they started in Persian Why they don’t use agencies and decide to employ their fans How do you manage 15 fan blogs “It is about building relationships and talking to people” “The first the multilingual was more opportunistic, now it is about strategy” Changing the story for…
 
TOPICS Bringing top talent in Asia to J.League Why focus on Thailand How the league helps the clubs sign players. “It’s a bridge between the club and the league” The impact of the major players coming in Iniesta, Podolski, Torres The DAZN deal and its strategic role "DAZN is a partner to develop the League together" The split between free-to-air an…
 
Cricket, lovely cricket. England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position. However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio…
 
TOPICS 3:00 The Rockies content strategy in a nutshell 3.50 The targeting and segmenting 5:00 Coping with that huge number of games 7:10 Turning a ‘chip on the shoulder’ into a positive 8:30 Creating content around that 9.40 Interacting with the fans and, when necessary, standing your ground 10.51 What tells them that fans want their attention 11.1…
 
TOPICS How far away is the Premier League from the vision he put forward in his part of the original blueprint Why he is unhappy to be called the Spiritual Godfather of the Premier League His original structure Basing the Premier League on ‘events’ not run-of-the-mill games The importance of smaller divisions creating interest Why there had to be f…
 
TOPICS How he got started The logic behind his approach “You can't run a sports club, just like a business. But you shouldn't run it just like a passion project where there is no sound business acumen to it.” His experiences at Dundalk and Swansea. Assessing the change in the business model after relegation If you have chosen a league, how do you c…
 
TOPICS The start of the idea - 15 Go-Pros, streaming Cricket on Ice and getting 110,000 live viewers, getting senior members of TEAM marketing on board, 23m cricket fans in mainland Europe How cricket became the fast-growing sport in Germany and Germany became the fastest growing country for cricket The broadcast strategy of the first tournament Th…
 
The trends he has seen on the major social media platforms Did last year’s prediction around Facebook/Instagram come true Where is Snapchat stand? Mario’s #1 trend – Players becoming more entertainment/media-centric Dugout/OTRO/Players Tribune/Brooklyn Nets ‘Juventus night” The social media impact from the transfers of Cristiano Ronaldo and Neymar …
 
TOPICS 3.00 The concept of adopting sacred theory in service design 5.12. The sociological approach and the ‘sullied’ nature of modern football 8.28 Making it practical 11.41 Finding the ‘Grand Narrative’ 12.34 The crucial ‘frictionless’ matchday experience 14.35 Making the players’ bus arrival a meaningful moment 17.06 Appealing to the senses 18.4…
 
The complex environment for South African sport and the growth potential of tennis Where tennis ranks in the country and its immediate target. Breaking out of the ‘blazer mentality’ that has hampered South African sport. Why Glover, in his 40s, was a different appointment His two immediate targets. Linking early partnerships to participation and gr…
 
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