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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Achint Gupta: Kolkata Knight Riders, IPL and content strategy
Manage episode 270695829 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episodes
Share
Manage episode 270695829 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episodes
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Similar to Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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