Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Mario Leo: Sportsbiz, digital, the need of New Year resolution
Manage episode 281319311 series 1924107
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021