Andrew Ryan: Running FIBA Media


Manage episode 276596263 series 1924107
By MrRichardClarke. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


Reflections on the FIBA World Cup and how content led their growth strategy

The breadth of FIBA events throughout the year

Publishing 2000 games on their YouTube channel each year

The organisation of the content team

Defining the content strategy of FIBA media

Closing the gap between media teams and broadcast partners

Working with influencers/players to mutually build their brands

FIBA's approach to multi-lingual content

The challenge of acting holistically with different internal media agencies

Balancing FIBA's OTT product with live media rights

Personalisation of OTT - where they are and where they are trying to get to in five years

The trust factor that allows sports to positively exploit data

Using 3x3 to grow the game

Where esports fits in FIBA's future

75 episodes