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#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company
Manage episode 407072270 series 2845634
Welcome to episode 140 of Sports Management Podcast.
Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.
In this episode we spoke about:
- Why Marketing is a team sport
- Coca-Cola’s 100 year partnership with IOC
- Their new partnership with the International Cricket Council, ICC
- How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more
- How his upbringing in South Africa shaped him
- Africa as a sport continent on the rise
- Brad’s memories from FIFA World Cup 2010 in South Africa
And much more!
WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ
Timestamps:
00:00 Intro 01:41 Marketing Is a Team Sport 02:25 Sports Marketing and Partnerships at Coca-Cola 05:32 Paris 2024 Olympic and Paralympic Games 13:35 2010 FIFA World Cup in South Africa 16:47 Brad's Upbringing In South Africa 17:51 Africa's Potential with Sports 21:10 FIFA World Cup 2026 24:43 Working Multiple Mega Events Simultaneously 27:09 Partnership With International Cricket Council 28:19 Ideal Length of a Partnership 30:34 How Brad's Interest For Sport Started 34:05 Learnings From Sport to Business 37:46 Coca-Cola Is a Great Place to Work 40:51 Bumps On The Road 42:42 Brad's Best Advice 44:12 Outro
_____________________________________________________________
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
166 episodes
Manage episode 407072270 series 2845634
Welcome to episode 140 of Sports Management Podcast.
Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.
In this episode we spoke about:
- Why Marketing is a team sport
- Coca-Cola’s 100 year partnership with IOC
- Their new partnership with the International Cricket Council, ICC
- How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more
- How his upbringing in South Africa shaped him
- Africa as a sport continent on the rise
- Brad’s memories from FIFA World Cup 2010 in South Africa
And much more!
WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ
Timestamps:
00:00 Intro 01:41 Marketing Is a Team Sport 02:25 Sports Marketing and Partnerships at Coca-Cola 05:32 Paris 2024 Olympic and Paralympic Games 13:35 2010 FIFA World Cup in South Africa 16:47 Brad's Upbringing In South Africa 17:51 Africa's Potential with Sports 21:10 FIFA World Cup 2026 24:43 Working Multiple Mega Events Simultaneously 27:09 Partnership With International Cricket Council 28:19 Ideal Length of a Partnership 30:34 How Brad's Interest For Sport Started 34:05 Learnings From Sport to Business 37:46 Coca-Cola Is a Great Place to Work 40:51 Bumps On The Road 42:42 Brad's Best Advice 44:12 Outro
_____________________________________________________________
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
166 episodes
All episodes
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