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#141 Kyle Sheldon - Founder and CEO, Name & Number
Manage episode 408707763 series 2845634
Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
- What learnings he brought from NASCAR to soccer
- The story behind the Name & Number logo
- The rise of soccer in the US
- The importance of FIFA World Cup 2026
- What are some hirable qualities
And much more!
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co
Timestamps:
00:00 Intro 01:36 Name & Number 03:52 Soccer in the US 08:10 FIFA World Cup 2026 10:45 Kyle's Soccer Origin 12:58 Founding Pathway 16:20 Hirable Qualities 18:23 Managing Two Companies 21:00 Importance of Business Relationships 23:00 Working for NASCAR 30:00 Leadership 32:40 The Kuykenstrong Foundation 34:25 The Name & Number Logo 36:10 Marketing is Storytelling 37:40 Kyle's Favorite Soccer Team 39:07 Bumps On the Road 42:44 Outro_____________________________________________________________
Kyle's Channels:
https://www.nameandnumber.com/ https://www.instagram.com/kyleandnumber/ https://twitter.com/kylesheldon https://www.linkedin.com/in/kylesheldon/
_____________________________________________________________
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
166 episodes
Manage episode 408707763 series 2845634
Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
- What learnings he brought from NASCAR to soccer
- The story behind the Name & Number logo
- The rise of soccer in the US
- The importance of FIFA World Cup 2026
- What are some hirable qualities
And much more!
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co
Timestamps:
00:00 Intro 01:36 Name & Number 03:52 Soccer in the US 08:10 FIFA World Cup 2026 10:45 Kyle's Soccer Origin 12:58 Founding Pathway 16:20 Hirable Qualities 18:23 Managing Two Companies 21:00 Importance of Business Relationships 23:00 Working for NASCAR 30:00 Leadership 32:40 The Kuykenstrong Foundation 34:25 The Name & Number Logo 36:10 Marketing is Storytelling 37:40 Kyle's Favorite Soccer Team 39:07 Bumps On the Road 42:44 Outro_____________________________________________________________
Kyle's Channels:
https://www.nameandnumber.com/ https://www.instagram.com/kyleandnumber/ https://twitter.com/kylesheldon https://www.linkedin.com/in/kylesheldon/
_____________________________________________________________
Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube
166 episodes
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