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Immersive as the Past and Future of Fan Engagement with Richard Ayers, Rematch
Manage episode 359312470 series 2660931
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Richard Ayers founded the leading European sports digital marketing agency Seven League in 2012 and is seen as one of the leading thinkers in digital sports marketing, media, and fan engagement. Now that Seven League is part of IMG, he Chairs the company as the digital arm of IMG Media. In 2019 Richard founded a new business, Rematch, delivering live immersive experiences that take you back in time to re-imagined iconic sporting moments and won awards with its debut show, Wimbledon Rematch 1980. Richard also chairs the UK Government’s Sports Business group and is a special advisor to the Centre for Sport and Human Rights. Originally a BBC journalist who launched BBC News online in 1997, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011-13. Beyond digital and business, he plays a wide variety of sports enthusiastically but badly, including reasonable golf and bang-average table tennis in north London.
LinkedIn: https://www.linkedin.com/in/richardayers/
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Manage episode 359312470 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Richard Ayers founded the leading European sports digital marketing agency Seven League in 2012 and is seen as one of the leading thinkers in digital sports marketing, media, and fan engagement. Now that Seven League is part of IMG, he Chairs the company as the digital arm of IMG Media. In 2019 Richard founded a new business, Rematch, delivering live immersive experiences that take you back in time to re-imagined iconic sporting moments and won awards with its debut show, Wimbledon Rematch 1980. Richard also chairs the UK Government’s Sports Business group and is a special advisor to the Centre for Sport and Human Rights. Originally a BBC journalist who launched BBC News online in 1997, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011-13. Beyond digital and business, he plays a wide variety of sports enthusiastically but badly, including reasonable golf and bang-average table tennis in north London.
LinkedIn: https://www.linkedin.com/in/richardayers/
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