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The Fan Journey Model with Geoff Wilson, Sports Strategist
Manage episode 362421051 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Geoff works with the likes of FIFA, UEFA, AFC, FIBA, and other global sports organizations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs, and knowledge sharing/exchange programs. In addition, Geoff consults with a number of sports tech companies in the CRM, esports, wearable, and fans engagement space. Previously Head of Marketing and Communications (Irish FA) Geoff was responsible for public relations, commercial programs, brand development, and communication with fans.
He is the co-author of the Fan Journey Model: a new simple tool for sports teams and venues to map the key touchpoints, sample the experience of a fan, seek to measure or grade that experience, and then provide possible solutions to strengthen the journey of game day. See the Fan Journey Model here: https://geoffwnjwilson.com/2023/04/06/the-fan-journey-model/
LinkedIn: https://www.linkedin.com/in/geoffwnjwilson/ ---- Subscribe to Sports Tech Feed: https://sportstechfeed.substack.com/
120 episodes
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Manage episode 362421051 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Geoff works with the likes of FIFA, UEFA, AFC, FIBA, and other global sports organizations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs, and knowledge sharing/exchange programs. In addition, Geoff consults with a number of sports tech companies in the CRM, esports, wearable, and fans engagement space. Previously Head of Marketing and Communications (Irish FA) Geoff was responsible for public relations, commercial programs, brand development, and communication with fans.
He is the co-author of the Fan Journey Model: a new simple tool for sports teams and venues to map the key touchpoints, sample the experience of a fan, seek to measure or grade that experience, and then provide possible solutions to strengthen the journey of game day. See the Fan Journey Model here: https://geoffwnjwilson.com/2023/04/06/the-fan-journey-model/
LinkedIn: https://www.linkedin.com/in/geoffwnjwilson/ ---- Subscribe to Sports Tech Feed: https://sportstechfeed.substack.com/
120 episodes
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