Shopping Cidade :: Dia dos Namorados

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#Negócios #Marketing #MANUEL ROLIM ANDRES

16:03

Learn about the differences between Alzheimer's and dementia, and how Alzheimer's disease progresses. We talk about why catching the disease early can make a big difference. Dr. Sharon Cohen and Dr. Yaakov Stern walk us through the stages of Alzheimer's disease, from when there are no symptoms to when memory issues start to show. They explain the stages of Alzheimer’s and how it develops over time. We also hear from Kelly, who explains her personal experiences and concerns about developing Alzheimer’s, and what she does about it. For links to resources and information covered in this series, visit our website at HealthUnmuted.com/resources What did you think of this episode? We’d love to hear from you. Please visit healthunmuted.com/feedback to let us know! Rethinking Alzheimer’s Disease was made possible with support from Eisai Inc. [00:00:00] Introduction [00:03:10] What's the difference between Alzheimer's disease and dementia? [00:07:04] When does Alzheimer’s begin to develop? [00:09:08] What is Mild Cognitive Impairment (MCI)? [00:10:36] What is subjective cognitive decline? [00:11:59] What is preclinical Alzheimer's disease? [00:13:13] Why is it important to detect Alzheimer’s disease early? Disclaimer: The content provided in this podcast is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by this podcast or its guests is solely at your own risk. ©2024 Mission Based Media Ltd • April 2024 • AD-M2059…

5 years ago 1:30

M4A•Episode home

Criação da Solution.

Campanha promocional em rádio é um duplo desafio. Geralmente, a mecânica da promoção ocupa grande parte do spot. Ou seja, você tem que garantir que a primeira parte seja muito atraente para fisgar o ouvinte antes que ele mude de estação.

72 episodes

Shopping Cidade :: Dia dos Namorados

Spotcast

published 5 years ago

M4A•Episode home

Criação da Solution.

72 episodes

#Negócios #Marketing #MANUEL ROLIM ANDRES

All episodes

Spotcast

1
Sandoz Deutscheland :: Utter 1:14

38 weeks ago1:14

1:14

Created by Serviceplan Hamburg. "Taboos" rhymes with "poos." This is probably just a coincidence, but in this spot, Serviceplan used a metaphor to talk about something rarely mentioned in the media: pooing. In the words of the creative team, "(we tried) to be very silly in a space where silliness isn’t common."…

Spotcast

1
Hollywood Videos :: Lord of the Rings 1:00

1 year ago1:00

1:00

Created by Cliff Freeman & Partners. Not so many things can be said in a 60-second radio spot. What one can see as a problem, others can see as an advantage. In this spot, they try to recreate the Lord of the Rings plot in 60 seconds. Not being successful is part of their strategy.

Spotcast

1
BT :: Sistine Chapel 0:50

1 year ago0:50

0:50

Created by Abbott Mead Vickers BBDO. Sometimes, no explanation can replace the live experience itself. Having a wordy explanation about something as unique as the Sistine Chapel is a way to dramatize the power of the immersive experience offered by a virtual museum that BT broadband allows clients to access. P.S. Don't judge the product. Come on, it was the early 2000s.…

Spotcast

1
Datsun GO :: Carmageddon 1:30

2 years ago1:30

1:30

Created by TBWA Hunt Lascaris. There is a trend in the automotive industry to make modern cars as intelligent as possible with AI features and fancy onboard computers. There are a lot of reasons as to why that's a bad idea (everyone’s seen that movie).The Datsun GO has absolutely none of those features or benefits so TBWA Hunt Lascaris decided to use the lack of benefits as a benefit. As the VO explains, this is just a safe, standard little car that will never lead to mankind’s demise. It's a pretty brave stance to take in an industry obsessed with tech.…

Spotcast

1
City Lodge Hotel Group :: Marital Bliss 1:30

2 years ago1:30

1:30

Created by TBWA Hunt Lascaris. 2020 has been tough in a lot of ways. Some of them have been really serious, and others just really annoying. For example, having to sit through hours and hours of virtual meetings all day whilst working from home. Something that the whole world seemed to have in common, as seen in memes from around the globe, was that there was always ‘that guy’ on the call… you know the one. In this radio advert, TBWA Hunt Lascaris used this insight to promote City Lodge Hotel Group’s weekend special, selling it as your home away from work from home.…

Spotcast

1
Mercedes-Benz :: Accident Avoidances Features 2:45

2 years ago2:45

2:45

Created by Net#work BBDO. How do you sell a feature that avoid accidents? Well, you imagine and dramatize the consequences of not having that feature in your car.

Spotcast

1
Burger King :: It's all a little confusing 3:47

2 years ago3:47

3:47

Created by David Madrid. To promote Burger King's latest additions to its menu, including the plant-based Whopper Jr., David Madrid launched the third chapter of Confusing Times: "It's All A Little Confusing". This time, they brought kids' points of view to the series, adding one more layer of confusion to all these already confusing times.…

Spotcast

1
Greenpeace :: Repeaters 1:53

2 years ago1:53

1:53

Created by Havas Turkey. Single-use plastics remain in nature for at least 350 years. In ads featuring daily conversations, the names of these plastics are annoyingly repeated to emphasise this.

Spotcast

1
Halls : Boss Face Sticker 0:59

2 years ago0:59

0:59

Created by David Madrid. There's a screenwriting rule: show, don't tell. In a medium where everything is communicated through words, you can still go beyond them. In "Boss Face Sticker," the story is already well-told, but it's the breathing sound effect that elevates it to superb status.

Spotcast

1
Pedigree :: Teenagers. The only option is adoption 0:45

2 years ago0:45

0:45

Created by Colenso BBDO. The rational part of a teenager’s brain, the frontal lobe, switches off momentarily to allow the rest of the brain to develop. That’s why teenagers behave like teenagers. The solution? Adoption – adopting a shelter dog, that is, because the perfect antidote to teenage volatility is the unconditional love and good nature of a dog. When a teenager’s brain switches off, turn their heart back on.…

Spotcast

1
Ikea :: Second best 1:00

2 years ago1:00

1:00

Created by David Madrid. Let's be honest: most of the time, campaign creation doesn't begin with the radio. However, it is crucial for every creative professional to know how to translate a visual idea into an audio format. In this matter, Ikea Second Best is second to none.

Spotcast

1
Tarsheed :: Bad habits cost 1:34

4 years ago1:34

1:34

Criação da Leo Burnett Qatar. Rádio também é lugar de criar personagens. Sejam eles cativantes, desesperados ou... estranhos. Como Khaled, Shafi e Youssef, que tem manias bem peculiares. HORN NARRATOR: Khaled has an annoying habit. (HONK! interrupts the V.O.) Pfff… He uses his old horn at supermarkets... KHALED: HONK! NARRATOR: Elevators... KHALED: HONK! NARRATOR: Even at.. KHALED: HONK! HOOOOOOOONK! NARRATOR: It’s maddening! But Khaled does something worse. He has the bad habit of using flushing tools to wash his car. KHALED: HONK! NARRATOR: If he uses a bucket or a low-flow hose nozzle he will avoid paying fines up to twenty thousand Qatari riyals. KHALED: HONK! HONK! NARRATOR: Some habits are... KHALED: HOOOONK! NARRATOR: Really annoying. But bad habits cost. A message by Tarsheed. ______ MICHAEL JACKSON NARRATOR: Shadi has a… strange habit. He mimicks Michael Jackson. SHADI: WOO! NARRATOR: He does it in meetings... SHADI: YEAH! NARRATOR: In dinners... SHADI: BABY! NARRATOR: Even in the movies! SHADI: HEE HEE! AUDIENCE: Shush! SHADI (lowering his voice): Hee hee... NARRATOR: It’s strange. But nothing compared to his bad habit. He leaves internal leakege at home unfixed. SHADI: TIK TIK AH! NARRATOR: It’s better to fix it. Or it will cost him up to ten thousand Qatari riyals in fines. SHADI: OOOW! NARRATOR: You see? Some habits are strange. SHADI: HEE HEE! NARRATOR: But bad habits cost. A message by Tarsheed. ______ PIGEON NARRATOR: Youssef has a… weird habit. He talks to pigeons. YOUSSEF: Prrrr! NARRATOR: Listen. YOUSSEF: Prrrr prrrr, prrrr. NARRATOR: What? YOUSSEF: Prrrr, prrrr prrrr. Prrrr, prrrr... NARRATOR: What do you think? YOUSSEF: ...prrrr. NARRATOR: Uh-huh, it’s weird. But it’s way better than his other one. YOUSSEF: Prrrr? NARRATOR: He has the bad habit of leaving his outdoor lights on during the day. YOUSSEF: Prrrr… NARRATOR: If he installs lighting timers he will avoid paying fines up to ten thousand Qatari riyals! YOUSSEF: Prrrr! Prrrr prrrr, prrrr prrrr! NARRATOR: Some habits may be weird. YOUSSEF: Prrrr. NARRATOR: But bad habits cost. A message by Tarsheed.…

Spotcast

1
Burger King :: Confusing times 4:00

4 years ago4:00

4:00

Criação da David Madrid. Produção da Pickle Music NY. O rádio é a adaptação do filme de TV, ou ele vem antes como inspiração? Difícil saber. Neste caso, a campanha funciona tão bem com imagem como sem ela. Com a vantagem que, no rádio, você pode criar vários personagens, sem preocupar com orçamento. TREVO, SIMON AND SARAH These are confusing times. Trevor is in shorts, going through a midlife crisis or he's just getting caught up in an entire world crisis? He's confused. Should he still get a motorbike? Simon and Sarah had a baby, and now everyone asks when the next one is coming. Simon and Sarah are confused. What's wrong with this one? These are confusing times. The perfect time for the Burger King Impossible Whopper. A Whooper made without beef but tastes just like... a Whooper. I think so. TERENCE AND DUSTIN It's all so confusing nowadays. Terence knows that shaking hands is not ok, but bumping elbows is. Terence also knows that he should sneeze into his elbow. Now Terence is confused. Dustin bought a book on climate change, but it's shipped from England by plane wrapped in plastic. Now he's confused. Vegan shoes? Confused. It's all so confusing. Which makes it the perfect time for the Burger King Impossible Whopper. A Whooper without beef that tastes just like... a Whooper. I mean... what? FIONA AND STARTUPS Everything is confusing these days. Fiona's mom sent her a sad link about an animal shelter. Does she hit the like button or... What now? She's confused. Are startups still starting? Is there a word for not starting startups? Is it working from home or living at work? Confused. These are confusing times. Which is just about the right time to have the Burger King Impossible Whopper. A Whooper made without beef that tastes just like... a Whooper. Confused. TRUDY AND JAMES It's confusing out there. Trudy wants to go to the office tomorrow. She needs that work-life separation. But she also needs to work in pyjamas. Works as... nothing. She's confused. James wants to call his old man, old man, but calling someone old is wrong, right? It's ok to be old, just not to be called old. Is it an adjective to be the problem? He's confused. These are confusing times. Which is just about the right time to have the Burger King Impossible Whopper. A Whooper made without beef that tastes just like... a Whooper. I don't know.…

Spotcast

1
Holiday Check List :: Durex 0:32

4 years ago0:32

0:32

Criação da McCann Erickson Manchester. Usar hipérbole para valorizar uma vantagem do produto, funciona em qualquer meio. Com um diálogo primoroso como esse, funciona melhor ainda. WOMAN Ok... You've cancelled the milk? MAN Yeah. WOMAN You've cancelled the papers? MAN Yeah. WOMAN Have you taken the dog to the kennels? MAN Yeah. Of course. WOMAN Good. MAN And I put the feeding block in the fish tank. WOMAN Good. MAN Put the answering phone. WOMAN Good. What about plants? Plants in the bath? MAN Yeah, yeah, yeah. WOMAN Ok. Let's go upstairs then. V.O. Durex Perfoma condoms. Containing special lube, which may help lovemaking last longer. Seen at stores or visit durex.co.uk Durex Performa. Made to make it last longer.…

Spotcast

1
Two Things at Once :: Think! 0:31

4 years ago0:31