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Onboarding in a Way That Builds Trust and Connection
Manage episode 326463936 series 2886964
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In this episode of the podcast, Megan joins Troy to talk about the importance of great onboarding, and how you build trust even before the initial contact with your client. Megan runs One Stone Creative, a podcast production company, which helps businesses launch a podcast and establish themselves as an industry leader while sharing their brand story. Megan also talks about what a podcast production company does, and how it can help with an overall digital marketing plan.
Key Takeaways:
- Megan shares what a podcast production agency does and why a business would want to work with one.
- Her company, One Stone Creative, focuses on B2B podcasts and can help provide a one-stop-shop for people looking to start, launch, and maintain their podcasts.
- As business owners, we want to make sure our clients aren’t constantly wondering what’s next, so having a solid onboarding process is extremely important.
- It’s less important that you follow a specific formula than that you communicate what the formula is.
- You can test out your onboarding process for free by asking a trusted friend or family member to go through the process and send you their honest feedback.
- Businesses can stand out by instilling trust in their customer through timely and personal communication. You can also hire customer service workers for a few hours on the weekend to make sure it doesn’t take longer than 24 hours.
- Podcasts can help you get more customers and establish yourself as a leader in the market.
- If you are thinking of launching a podcast, a great way to start is by going on other people’s shows.
External Links:
KnowYourNumbersWorkshop.com/standingonservice
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