))
How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business with Dan Mott
Manage episode 353294677 series 3440416
Content provided by Michelle B. Griffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle B. Griffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can feel good about and actually enjoy.
Many entrepreneurs hold themselves back during the sales process out of fear of seeming sleazy to potential clients. However, Dan understands that if you actively listen to the needs and wants of your customer base, you will be able to attract the leads you want. By having a genuine conversation with others, you can increase your sales in a strategically non-salesy way.
Tune into this week’s episode about social selling and the difference between outbound and inbound sales, the importance of understanding your customer base, and how to nurture your network to create results.
Quotes
• “Social selling to me is a way that you can connect with people, network, position yourself as an expert, and actually enjoy the process of selling.” (2:49 - 2:59)
• “Knowing what your customer base cares about, or what will drive them to make a purchase, is critical to increasing those conversions and moving people from followers to leads, from leads to phone conversations, and from phone conversations into paying customers.” (9:13 - 9:33)
• “I actually track my lead metrics, which I highly recommend everyone do. Because when you know where the bulk of your leads are coming from, you stop wasting your time on efforts that don't convert.” (30:59 - 31:12)
• “Selling doesn't have to suck. Get rid of the notion that sales is this icky thing that you have to do. Don't even call it sales. Call it networking. Just go out, build relationships, and start conversations.” (37:48 - 38:01)
• “The most important thing is you need to have fun. You need to enjoy the sales process because if you don't, you will fail.” (38:51 - 38:56)
Get Visible and Grow Your Industry Authority
Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.
FREE MASTERCLASS
Stop Holding Back! How to Amplify Your Visibility for Your Expert Business
WORK WITH ME: MichelleBGriffin.com
SPEAKING: Get visible and stand out confidently as a woman in business.
MY NEW BOOK: Sign Up For Updates (11.19.24)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram
92 episodes
Share
