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Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking)

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Manage episode 377022104 series 3440416
Content provided by Michelle B. Griffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle B. Griffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's Ask The Brand Therapist Personal Brandin Talk Show:
Question:
Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?
(Especially on LinkedIn when they don't exactly have what they do in their headlines?)
Answer:
Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.
FEATURED LISTENER:

This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.

LINKS

VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.

TOOLS/PLACES TO USE:
https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Get Visible and Grow Your Industry Authority

Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.

FREE MASTERCLASS
Stop Holding Back! How to Amplify Your Visibility for Your Expert Business

WORK WITH ME: MichelleBGriffin.com
SPEAKING:
Get visible and stand out confidently as a woman in business.
MY NEW BOOK: Sign Up For Updates (11.19.24)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

  continue reading

Chapters

1. Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking) (00:00:00)

2. Finding Your Ideal Audience on LinkedIn (00:00:04)

3. Hashtags and Market Research for Branding (00:07:30)

92 episodes

Artwork
iconShare
 
Manage episode 377022104 series 3440416
Content provided by Michelle B. Griffin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle B. Griffin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's Ask The Brand Therapist Personal Brandin Talk Show:
Question:
Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?
(Especially on LinkedIn when they don't exactly have what they do in their headlines?)
Answer:
Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.
FEATURED LISTENER:

This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.

LINKS

VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.

TOOLS/PLACES TO USE:
https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Get Visible and Grow Your Industry Authority

Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.

FREE MASTERCLASS
Stop Holding Back! How to Amplify Your Visibility for Your Expert Business

WORK WITH ME: MichelleBGriffin.com
SPEAKING:
Get visible and stand out confidently as a woman in business.
MY NEW BOOK: Sign Up For Updates (11.19.24)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn and Instagram

  continue reading

Chapters

1. Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking) (00:00:00)

2. Finding Your Ideal Audience on LinkedIn (00:00:04)

3. Hashtags and Market Research for Branding (00:07:30)

92 episodes

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