Ep: 002 - Ali Kothari - New Grounds Food - Keys to Kickstarter Success

Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders

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Ali Kothari is still a student at Northeastern University but that hasn’t stopped him and his co-founder, Johnny Fayad, from founding New Grounds Food. After getting tired of not having time to make breakfast or coffee in the morning before class, they had an idea to create a way to eat their coffee. Thus, their product, the CoffeeBar, was born.

In this episode Ali shares amongst other things:

His secrets to Kickstarter success

When he realized they had a strong idea

Northeastern’s IDEA Accelerator

Getting to a shelf-ready product

Mistakes made early on

How they got their product on the shelves

Why they partnered with the Chain Collaborative

How starting a company was different from what he expected

Links from the Episode:

Mosaic at Northeastern

New Grounds Food on Twitter

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Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com

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