How to Create Habit Forming Products with With Nir Eyal (Hooked)

Startup Grind

Nir Eyal moderated by tech author and TechCrunch writer Andrew Keen. This content was brought to us in partnership with Futurecast which is a thought leadership series, produced in collaboration between the ATT foundry and Ericsson.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Inc. and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.

In the following conversation with Andrew plus some audience participation, Nir dives deep into the psychology, marketing and creation of the technology that accessorizes our daily lives.

Let’s listen into Nir Eyal & Andrew Keen speaking at the Futurecast series hosted in Palo Alto.