Andy Shovel & Pete Sharman - The Beginning of the End for Meat?

Startup Microdose

Andy met Pete while looking for a co-founder for his burger delivery idea which became Chosen Bun. They were ahead of the curve given the subsequent rise of Deliveroo and made a quick exit after successfully growing the company, even sending a burger into space. Their latest project NOT(MEAT) is bringing delicious plant-based meat alternatives to the mass market. We try their NOT(Chicken) strips live on the episode and are astonished by the likeness in texture as well as flavour. They make for a highly entertaining duo and offer some great insights into the FMCG industry, the unsustainability of livestock farming and the future of food consumption. Whether you’re a vegan, budding flexitarian or simply interested in the FMCG space, it’s worth a listen…