))
Ep 173: Interview with Henry Lawson, founder of Autograph.me
Archived series ("Inactive feed" status)
When?
This feed was archived on May 27, 2018 01:56 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 176831662 series 1312508
Content provided by Startup Sense Podcast and Jonah Lupton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Sense Podcast and Jonah Lupton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're living in an era where brands are constantly advertising to us and online companies are tracking our activity. Whether we like it or not these companies are gathering more and more data on us...so doesn't it make sense to start controlling what type of data they are seeing. The team at Autograph saw this trend coming back in 2011 when they started the company. They call it "opt in" marketing. Autograph allows individuals to customize the data that companies are using when sending them ads, offers and announcements. Think about it, if you're going to see banner ads and popup ads along with text alerts and email blasts, wouldn't you prefer that they're at least tailored to your likes and dislikes? Autograph has raised $13 million, is a team of 17 people and has offices in Seattle and London.
In this interview I spoke with Henry Lawson, co-founder of Autograph about why he started this company back in 2011, what was their thesis on the future of marketing, what was their plan of attack, how did he find his co-founders, when did they raise capital, what exactly does the Autograph product do, who are some of their big clients, how many consumers have created profiles so far, what is this "opt in" revolution all about, why is is better to be a few years early rather than a few years late, how have they managed to keep the team so lean, how long do clients stay with them, what have been the biggest challenges the past 6 years and so much more.
------
Thanks for listening.
All of our interviews and episodes are available StartupSense.net
You can find me at JonahLupton.com or email me at jonahlupton@gmail.com
Startup Sense Podcast is sponsored by Jool Media
We help entrepreneurs and startup founders build, launch and grow their companies by providing superior technology, marketing and consulting services.
We help clients of all sizes, budgets and industries.
We put our clients in the best position to raise capital, grow revenues, hire employees and maximize profits.
To learn more about our services please visit us at Jool.net
100 episodes
Share
