StephenCast podcast

#Higher Education #Stephen Cummings #Podcasting Education

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

StephenCast

Series home•Feed

Stephen Cummings is a clinical social work professor. This podcast is about Stephen's experience, and the need to take care of himself.

7 episodes

StephenCast

updated 7 years ago

Series home•Feed

Stephen Cummings is a clinical social work professor. This podcast is about Stephen's experience, and the need to take care of himself.

7 episodes

#Higher Education #Stephen Cummings #Podcasting Education

All episodes

1
Can we ever really "leave it at the door"? 8:22

7 years ago8:22

8:22

I should probably skip today's StephenCast , but I figure this is about self-care in a helping profession, so I'll try to walk that talk today. Check out stephencummings.net where I add additional articles, posts, and other stuff.

1
The Disappearing Calendar 5:36

7 years ago5:36

5:36

This week I reflect on my disappearing shared calendar, and where I had to go to find it.

1
Respecting others by being honest about your time. 5:49

7 years ago5:49

5:49

Saying “no” isn’t just good time management; it’s a form of respect.

1
"Put it on the schedule!" Formalizing the self-care plan. 6:46

7 years ago6:46

6:46

This week, Stephen catches his breath as the semester gets rolling. This is the challenge: make time for exercise by actually putting time on the schedule, like it is a meeting. Basic stuff. Please check on The Roving Social Worker podcast: https://anchor.fm/travel_msw Check out the Social Work Podcast, too: http://socialworkpodcast.blogspot.com/…

1
NEW episode 1: this is an experiment.... 4:05

7 years ago4:05

4:05

Wow! This account still exists? Amazing. 10 years after testing out this podcast thing, I may as well continue to dabble.

1
StephenCast 1.0 10:23

18 years ago10:23

10:23

Where Steve talks about his E.R visit-worthy injury, and why he's even telling you about it.

1
Stephen wants to talk to the world. 1:03

18 years ago1:03