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How Fear Free has changed veterinary medicine
Manage episode 399124667 series 3521127
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Dr Marty Becker is the most influential veterinarian on the planet. Several years ago he said “why aren’t we paying attention to the emotional well-being of pets?” and founded the Fear Free initiative to minimize fear, anxiety and stress at veterinary visits. This notion has not only caught on around the world with veterinary professionals, but also dog trainers, dog groomers and pet sitters. Fear Free has been and continues to be transformational.
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