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Marketing :- Client of the Month - Concept
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Okay? So the concept of client of the month, you have to reach a level where you believe you are giving clients that transformational experience that they deserve. And you need to know that you're doing this consistently.
You can't begin to attempt to do this until you've got it right. The thing about this promotion is that it will generate more of what you've already achieved. So if you're not at that point where you're getting great clients and you are happy with that service and the client response, don't do this, because all it's going to do is magnify all your issues.
Okay? That's why I've been holding off on this. But when you reach a level where you know that your clients are overjoyed with what you're doing, they're really happy, they're spending money, then what this promotion does is it allows you to access their friends and family.
So the concept is that you put up I like five different awesome, raving fans up for nomination, and you let them know that you're putting them up for nomination and that their friends and family are going to vote for their favorite family of the month.
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