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Ep. 9 Scott Graham - Michigan Brewers Guild, Fred’s Hop & Barley Keynote
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Episode 9 - The Details
Scott is a well seasoned advocate and ambassador for breweries, particularly those that have opened in Michigan. I’ve worked with him in several different capacities, and have always been impressed with his grace under fire, and his natural posture of looking forward. We caught up, away from the brisk pace that Guild events typically have, at Old Boy’s Brewhouse in Spring Lake over a couple of beers. Scott then introduces me for a special edition 2nd segment, which is the keynote address I delivered to the MSU Hop & Barley Conference in Traverse City a few weeks back.
The Drinks: Motor City Brewing’s Ghetto Blaster, New Holland’s Dragon’s Milk Reserve, Vanilla Chai, Old Boy’s Brewhouse, Michigan Common.
The Music: Underground Giver courtesy of and © Seth Bernard
Guest Bios
Scott Graham is a Northern Michigan native and has been involved with brewing and beer in Michigan for more than 20 years. He has a background in both brewing and beer sales and marketing including a diploma in Brewing Technology. He served as an apprentice at the Frankenmuth Brewery, was a founding Brewmaster for Big Buck Brewery and has managed sales for breweries, both large and small. Since 2007, Scott has served as the Executive Director of the Michigan Brewers Guild – a non-profit corporation which aims to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; ant to monitor and assure a healthy beer industry within the state. Under his direction, the Guild has grown significantly in scale and reputation. In addition to his role in Michigan's brewing community, Scott is a dedicated father to 8-year-old Lily. The two enjoy spending time in and near Lake Michigan, skiing the area slopes, enjoying the outdoors in Northern Michigan and while traveling around the state.
Fred Bueltmann, aka The Beervangelist, is an owner of New Holland Brewing Company, where he serves as Vice President of Brand and Lifestyle. He is a nationally recognized expert on pairing beer and food, and a Certified Cicerone®. Bueltmann is past president of the Michigan Brewers Guild and recipient of their prestigious “Tom Burns Award” recognizing the pioneering spirit of the “Great Beer State.” Fred serves as a judge for the Brewer’s Association’s Great American Beer Festival and World Beer Cup. His first book, “Beervangelist’s Guide to the Galaxy” is a seasonal tome on pairing, cooking and hosting with craft beer, and was recognized as an Indie Book Award finalist. Fred hosts and produces New Holland’s “Stop & Taste Conversations” podcast, and speaks to audiences large and small around the country, which has included serving as 2013 Keynote Speaker for the Michigan Restaurant Association and TedX Macatawa in 2015.
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