Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Content provided by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Be Confident with Uncertainty - Lena Andican - Fractional CMO
MP3•Episode home
Manage episode 326213522 series 1997544
Content provided by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing. Things we discussed:
…
continue reading
- Working with scale-ups
- B2B marketing and sales
- Positioning, marketing strategy and execution
- Transition from in-house to interim
- The need and want for flexibility and variety
- Confidence needed to be interim and leaping into a business venture
- Learning curve
- Advantages for companies to hire interim due to experience and time it takes to get things done
- Cost advantages for companies
- Influence of Covid to our work life balance, and how this impacts the new way of working
- Lead generation
- Packaging of products and prices according to outcome vs. day rates
- Piece of advice: go for it, and be confident with uncertainty
- LinkedIn: https://www.linkedin.com/in/lena-andican-987632b/
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
Hosted on Acast. See acast.com/privacy for more information.
100 episodes
MP3•Episode home
Manage episode 326213522 series 1997544
Content provided by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ballueder Partners, Volker Ballueder and Volker Ballueder of Ballueder Partners interviews leaders for your personal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing. Things we discussed:
…
continue reading
- Working with scale-ups
- B2B marketing and sales
- Positioning, marketing strategy and execution
- Transition from in-house to interim
- The need and want for flexibility and variety
- Confidence needed to be interim and leaping into a business venture
- Learning curve
- Advantages for companies to hire interim due to experience and time it takes to get things done
- Cost advantages for companies
- Influence of Covid to our work life balance, and how this impacts the new way of working
- Lead generation
- Packaging of products and prices according to outcome vs. day rates
- Piece of advice: go for it, and be confident with uncertainty
- LinkedIn: https://www.linkedin.com/in/lena-andican-987632b/
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
Hosted on Acast. See acast.com/privacy for more information.
100 episodes
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