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EP29: B2B SaaS growth strategies with Justin Fitzpatrick, ex-Duedil (now FullCircl), Outpost Advisors
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Justin Fitzpatrick, the co-Founder & ex-CEO of Duedil, now FullCircl post-merger. Justin is now Founder of Outpost Advisors, the firm that helps PE- & VC-backed B2B software companies accelerate profitability.
In this episode, Justin and Steph discuss:
π The unexpected way Justin met his co-founder
π Key lessons learnt from scaling the B2B SaaS DueDil, which raised a combined $53.4 million in funding across 11 rounds
π Evolving B2B SaaS growth strategies - including 'slowing down to speed up' and overcoming painfully long buying cycles with enterprise clients
π The importance of UI and investing in your product
π The "wildcard" choice of Justin's university degree (tune into find out what he majored in!) and how it's helped him now
π The importance of value proposition refinement when it comes to effective business development.
Are you a leader at a B2B software company curious to learn more about boosting profitability? Connect with Justin here: https://www.linkedin.com/in/justin-fitzpatrick-83a783/
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