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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction
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Content provided by Joe Casabona, Joe Casabona — Automation, and Podcast Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Casabona, Joe Casabona — Automation, and Podcast Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.
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484 episodes
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Manage series 1862512
Content provided by Joe Casabona, Joe Casabona — Automation, and Podcast Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Casabona, Joe Casabona — Automation, and Podcast Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.
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484 episodes
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


I'll be honest—I don't officially do web development anymore. But when a nonprofit asked for help, I thought I could knock out a simple WordPress portal in 25 hours using no-code tools like Zapier and Advanced Custom Fields. Boy, was I wrong. What started as a straightforward project quickly turned into a nightmare of under-scoping and tool limitations I never saw coming. Zapier didn't work with WordPress custom post types the way I expected. Advanced Custom Fields still requires custom coding for Gutenberg blocks after seven years. Google Sheets automation had quirks I'd never encountered. It was starting to look more like 60 hours, not 25. That's when I reluctantly turned to ChatGPT for help—and it completely saved my butt. Instead of writing custom code from scratch or going back to the client with double the budget, I started "vibe coding." I'd describe the problem, ChatGPT would write the solution, and we'd iterate together. It wrote nearly 2,000 lines of code for me, handled complex features I would've needed premium plugins for, and let me stay flexible when the client requested changes. The result? A 30-hour project instead of 60, a happy client, and a reminder that sometimes the tools we resist most can be the ones that save us. *Want 40+ automations plus my AI swipe files? Head over to https://casabona.org/streamlined* Top Takeaways Vibe coding can be a massive force multiplier, even if you're not a developer—ChatGPT walked me through everything and cut my project time in half Always scope projects more carefully by testing tool limitations upfront, especially when assuming "obvious" features exist (spoiler: they often don't) AI coding made me more flexible and agreeable to client requests because I wasn't emotionally attached to hand-written code Show Notes I built an app with AI and now I’m scared for WordPress How to vibe code: 11 vibe coding best practices to start building with AI ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 The Human in the Loop : AI That Actually Sounds Like Me with Corey Koehler 55:29
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When I first started using AI in my business, I was hesitant — it felt like a shortcut that might strip away my voice. But in this conversation with Corey Koehler, I learned that when you set it up the right way, AI can actually amplify your voice and make your work better — and faster. Corey shares how he went from spending hours grinding through client work and side projects to building an AI-powered system that slashed his production time, boosted his income, and gave him more time with his family. If you’ve ever felt overwhelmed trying to create consistent content or build your business while keeping your family first, this episode will give you a clear, practical blueprint for making AI actually work for you — without losing your soul along the way. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways AI isn’t just for shortcuts — it’s an amplifier for your creativity and problem-solving if you build the right systems around it. Setting up "projects" inside ChatGPT (or Claude) lets you preload important context — like your business model, ideal customer, and writing style — so you're not starting from scratch every time. Authenticity still matters: letting AI write for you without human editing risks sounding bland and disconnected — “human in the loop” is key. Show Notes Corey’s Freebie Redefining Retirement Corey on LinkedIn Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 Brain Friendly Systems for Professionals who want to Do It All with Skye Waterson 47:05
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My therapist recently asked if anyone had ever talked to me about ADHD. While I've never been formally diagnosed, that question sparked a journey into understanding how our brains work—especially when running a business. That's why I was thrilled to chat with Skye Waterson, an ADHD strategist who helps entrepreneurs build "brain-friendly" systems. Skye discovered her own ADHD during her PhD studies and has since developed an approach called "Unconventional Organisation" that works with your natural thinking patterns instead of against them. If you've ever found yourself with 30 browser tabs open, jumping between half-finished projects, or creating elaborate systems you abandon by Tuesday, this conversation might be exactly what you need. Skye's practical approach cuts through the noise and focuses on what actually moves your business forward while leaving room for you to be present with your family. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways Most of us genuinely have fewer than five truly urgent tasks each day—learning to identify what has actual external consequences versus what just feels urgent can instantly reduce overwhelm Create systems that match your natural processing style rather than forcing yourself to use tools that don't work for your brain Find dopamine sources outside your business—hobbies and interests prevent you from creating unnecessary complexity just to keep things exciting Show Notes ADHD Focus Filter Skye on Instagram (message “streamlined”) Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


One of my favorite things to do at Disney World growing up was get on attractions and press all the buttons . They really made it feel like you were accomplishing things. Maybe that’s why I like the Stream Deck so much. I've been using Stream Decks for about five years now, starting with a 15-key model before expanding to a 32-key XL and adding two more devices to my setup. These programmable button panels have become an essential part of my workflow, helping me control everything from video production to home automation. While many see Stream Decks as tools just for streamers, I've integrated them deeply into my daily work—managing focus sessions, tracking time, controlling my lights, and executing shortcuts that save me dozens of clicks every day. They've become my personal control room that helps me work more efficiently and stay focused, whether I'm recording podcasts, creating videos, or doing deep work. Top Takeaways Stream Decks aren't just for streamers—they're incredibly versatile productivity tools that can automate repetitive tasks across your entire workflow, from video production to time tracking and home automation. Custom buttons with visual icons make actions more memorable than keyboard shortcuts, especially for complex or infrequently used commands that are hard to remember. Controlling my environment (like turning lights on/off, changing colors, or setting focus modes) with a single button press helps me transition between different work modes instantly, saving mental energy and reducing friction. ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


I solemnly swear I’ve never worked on a family vacation. Can you honestly say that? I can’t. From checking emails in Magic Kingdom to recording podcasts at the beach, I've been guilty of putting work before family time, even on vacation. After some not-so-great experiences (including a previous Disney trip that didn't go as planned), I've decided my upcoming Disney vacation with my family will be different. This time, I'm setting firm boundaries by not bringing my laptop, using devices like Brick to physically prevent me from checking emails in the parks, and setting clear expectations with clients. The truth is, most of us aren't handling truly mission-critical work—the world won't end if we're unreachable for a week. My kids are excited about this trip, and I refuse to be that parent staring at my phone while standing in "the happiest place on earth." Top Takeaways I'm leaving my laptop at home and only bringing an iPad with keyboard for genuine emergencies, making the "pain" of working greater than the "pain" of the emergency itself. Using tools like the Brick app and Focus mode lets me physically block myself from checking work communications while at Disney, helping maintain boundaries during family time. Setting proper expectations with clients in advance is crucial—I've already notified everyone I'm actively working with that I'll be completely unavailable and explained why. Practicing "willful forgetfulness" about work matters helps reduce anxiety—most things that feel urgent aren't truly emergencies, and my business is designed to function if I step away briefly. Show Notes Brick App - App used to block distractions during vacation Joe's Audio Notes - For follow-up thoughts after returning from Disney Newsletter Signup - To stay updated with the latest content Streamlined Feedback - To share how you handle work during vacations ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 3 Automations I’m Using in my Business (from Easy to Hard) 20:44
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You’ve probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They’re fun to watch… but terrible for actually getting anything done. That’s how most automations feel when you’re first starting out: over-engineered, fragile, and hard to maintain. But real business-saving automations? They don’t need to be complicated. In fact, some of the ones that save me the most time are stupidly simple. In this episode, I walk through three automations I actually use — starting with a single-app setup inside Notion, moving to a form-to-database connection, and ending with a wild (but wonderful) workflow that ties together a whole bunch of tools. And yes, that last one does feel like a Rube Goldberg machine… but it works beautifully. If you want to see how these work or grab templates, head to casabona.org/automation . Top Takeaways Start with simple, single-app automations. You’ll reduce points of failure and make it easier to trust your systems. The best automations evolve. I’ve been tweaking some of mine for years. Don’t build for complexity. Build for clarity, reliability, and ease. Show Notes Watch on YouTube My Automations Database Zapier Make Notion Tella Hazel Send feedback here! ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 How to Take a Sabbatical as a Solopreneur with Maegan Megginson 58:20
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The last time I went on vacation, I told people I wasn’t bringing my laptop. You know what they said? “Good job! That’s great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?” But that’s not the culture we live in here in the USA. Overworking and hustling is glorified. That’s why I’m excited to talk to Maegan Megginson. Maegan is a licensed therapist and holistic business mentor who believes every solopreneur can and should take sabbaticals—not just to rest, but to actually create a healthier, more sustainable business. In fact, she’s made sabbaticals a cornerstone of her business model and helps others do the same. We talked about how solopreneurs can actually make time for a sabbatical (even if you’re the breadwinner), what it looks like to step away without disappearing, and how to come back stronger, while avoiding burnout. This wasn’t some woo-woo talk about “finding yourself.” It was a practical, grounded look at how to create space in your business when it feels like the last thing you can afford to do. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways Sabbaticals aren’t vacations—they’re intentional periods of rest and reflection, more like a “season of winter” in your business. A four-week sabbatical gives your nervous system time to truly settle, with the first two weeks decompressing and the second two weeks offering space for clarity and creativity. Planning is key: figure out your financial needs and start saving so you can pay yourself while you're off. Show Notes Maegan Megginson’s Website Deeply Rested Podcast Join the Deeply Rested Newsletter Stephen Hackett’s Sabbatical My 2025 Yearly Theme Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I’ve managed to build a solo video production workflow that looks better than theirs — with no crew. In this episode, I walk through the tools and tech I use to replicate a full video studio by myself. I share how I record faster, cut editing time in half, and publish polished content — whether it’s courses, YouTube videos, or shorts — all without burning out. If video production has ever felt overwhelming to you, this is your permission to simplify. Top Takeaways You don’t need a crew — you need a system. With the right tools and prep, you can create professional-looking videos solo, without wasting hours on editing or setup. Ecamm Live is the command center. It handles everything — multiple cameras, screen sharing, overlays, and real-time scene switching — all mapped to buttons on my Stream Deck. Gling.ai cuts editing time by 80%. It automatically removes filler words, silences, and bad takes using transcript-based editing. It’s a total game-changer for long-form content. Tella is perfect for shorts and quick demos. It’s like what Loom should have been. I use it for social media clips, explainer videos, and coaching follow-ups Show Notes Luria’s Episode Ecamm Live (use code CASABONA for 15% off) Tella Gling.ai How I’ve Configured my Stream Deck ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci 1:11:50
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Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn’t just about buying the right camera—it’s about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci , a longtime video expert, to break down what solopreneurs need to know about looking and feeling confident on camera—without overcomplicating it. Plus, we dig into the psychology of video—how your background, body language, and even the way you use a teleprompter can make a huge difference in how your audience perceives you. If video has felt like a heavy lift, this episode will help you simplify the process and get started with a system that works for you. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways The camera steals energy – You need to bring 2-3x more energy than you think to avoid looking flat on screen. Good audio is more important than good video – Viewers will tolerate lower-quality visuals, but bad audio will make them tune out immediately. Perfection is a procrastination tool – Many solopreneurs overthink the tech instead of just hitting record and improving over time. Show Notes Luria’s Gear Checklist Luria's Lighting Guide Joe’s gear recommendations Bold Video Bundle Teleprompter Mastery Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


I’ve been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you’ve ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one’s for you. I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me get better, faster results from tools like ChatGPT and Google Gemini. In this episode, I break down how I’m using AI right now, what’s in my swipe file, how it saves me time, and which tools I use to manage everything. I also shared some prompts from listeners about how projects in ChatGPT are starting to replace parts of my swipe file. If you’ve been meaning to get more consistent with your AI usage—or want to avoid typing the same prompt for the 100th time—this is your sign to start a swipe file. Top Takeaways A swipe file isn’t just for copywriters—it’s a game-changer for AI. Think of it as SOPs for your AI tools: reusable prompts, saved context, and examples that give you consistent results without starting from scratch. ChatGPT Projects are starting to replace some of my swipe file needs by storing persistent context and instructions—great for repeatable tasks like show descriptions and editing guidance. AI is here to assist, not replace. Let it handle the scaffolding so you can focus on adding your personality and expertise on top. Want my actual swipe file? You’ll find it in my free automation database: streamlined.fm/join Show Notes TextExpander Streamlined Feedback Notion Obsidian Bear Notes Simplenote Raycast ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs 49:45
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AI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch. We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on what matters most in your business. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . For all of the links mentioned in this episode, go to https://streamlined.fm/468 Top Takeaways AI is the next big automation revolution. Just like electricity or the internet, AI is here to stay, and solopreneurs who adapt early will benefit the most. AI isn’t a robot—it’s an automation tool for thinking tasks. AI models don’t create original ideas, but they can analyze, summarize, and assist in decision-making. The best automation still needs human judgment. AI can process data, but it takes human experience to make strategic decisions and apply insights effectively. Show Notes Macpreneur Podcast & Website Joe Casabona on Macpreneur Should we use AI to write for us? The Coming Wave by Mustafa Suleyman & Michael Bhaskar AlphaGo Documentary AI Marketing Institute MindStudio Make.com Zapier Claude AI ChatGPT Check out my other shows at https://network.streamlined.fm Disclosure: ChatGPT generated most of this description from the episode’s transcript ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 Unveiling my new Personal Brand with Hollie Arnett 39:55
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What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand. For all of the links mentioned in this episode, go to https://streamlined.fm/467 Top Takeaways Niching down feels scary, but it makes it easier for the right people to find and hire you. Clarity in branding makes decision-making easier, from product offerings to content creation. A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. Show Notes Niching down feels scary, but it makes it easier for the right people to find and hire you. Clarity in branding makes decision-making easier, from product offerings to content creation. A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett 38:50
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Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making. Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466 Top Takeaways A brand is not just colors and logos—it’s the perception people have of you. Branding is the process of shaping and controlling that perception intentionally. A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help. Show Notes Hollie Arnett Makers and Moxie ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction. The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you’re constantly adding things to reminders, capturing notes, or planning travel, there’s likely a way to make it easier. For all of the links mentioned in this episode, go to https://streamlined.fm/465 Top Takeaways Apple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone’s clutter. The best shortcuts remove friction—if a task feels tedious, it’s a good candidate for automation. Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life. Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automate Show Notes An Introduction to Apple Shortcuts with Stephen Robles Organizing Your Digital Life with Mike Schmitz MacStories & Apple Frames by Federico Viticci Actions for Obsidian Whisper Memos Nautomate for Notion Users Shortcuts The Make Life Easier for Me ★ Support this podcast ★…
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Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction


1 How I Built My Own CRM Using Notion and Automation 19:17
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I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google. But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow. So I did a totally normal, not weird thing: I built my own CRM. In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com , and my website. I’ll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system. Plus, I’ll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don’t work for you. For all of the links mentioned in this episode, go to https://streamlined.fm/464 Top Takeaways The best CRM (or any tool) is the one you’ll actually use—start simple and build on tools you already know. If you struggle with sticking to a system, it’s likely because it doesn’t fit your natural workflow. Adapt the system, not yourself. Don’t limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that. Show Notes Screenshots I posted on LinkedIn Automations Database Notion Todoist Make.com Gravity Forms Want to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation . Send feedback to https://streamlinedfeedback.com Feeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck ★ Support this podcast ★…
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