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From the NFL to rodeo... how AI can super serve fans

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Manage episode 439289114 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.

Key Points:

  • How valuable are non-live rights content and highlights?
  • What bottlenecks do sports organisations face creating content at scale?
  • How is AI enhancing production and creating monetisation opportunities for highlights?
  • How can organisations of all sizes leverage AI?
  • Why are highlights so impactful for driving engagement?
  continue reading

157 episodes

Artwork
iconShare
 
Manage episode 439289114 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.

Key Points:

  • How valuable are non-live rights content and highlights?
  • What bottlenecks do sports organisations face creating content at scale?
  • How is AI enhancing production and creating monetisation opportunities for highlights?
  • How can organisations of all sizes leverage AI?
  • Why are highlights so impactful for driving engagement?
  continue reading

157 episodes

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